Server-side tracking at scale: 250 rollouts in 2 weeks
Leaky conversion tracking can be a real pain, especially if your business depends on your ability to show results from ad campaigns. Tagomo’s struggles ended when they rolled out server-side tracking for 250 clients in just two weeks.
Tagomo Digital is an advertising agency with top-notch paid ads experts helping entrepreneurs and SMBs grow with results-driven campaigns on Google and social media platforms. Mikael Lahtinen, Head of Advertising at Tagomo, told us how Tracklution helped the agency embed server-side tracking into their advertising services.
Where are the conversions?
Direct traffic keeps going up, and the conversions show… nothing?
Tagomo’s client portfolio spans SMB and mid-market B2B clients as well as B2C-companies that operate ecommerce stores primarily on WooCommerce and Shopify platforms. As privacy rules and browser restrictions tightened, Mikael started seeing more and more website traffic being tracked incorrectly.
Traditional tracking setups were limiting Tagomo’s ability to draw campaign insights and optimize ad spend. It was time for them to start exploring options for a more comprehensive conversion tracking solution.
Tagomo needed a scalable, compliant, and easy-to-deploy solution that could
- Improve tracking accuracy while being easy to implement and maintain
- Restore reliable conversion tracking and attribution across key channels like Google Ads, Meta, and LinkedIn
- Strengthen Tagomo's analytics offering in an increasingly complex digital landscape
Scalable, compliant, and simply effective
Reliable and future-proof server-side tracking without the complexity? Sounds like Tracklution.
After exploring options and getting intrigued by the possibilities of server-side tracking, Tagomo discovered Tracklution's plug-and-play response to better tracking.
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When I first installed Tracklution, I was so skeptical. It felt too easy to use for it to be a powerful and efficient tool. I couldn’t believe it would work just like that.
Mikael Lahtinen, Head of Advertising
It did.
Tracklution’s server-side tracking offered a way to regain visibility into true campaign performance and ROAS.
One key breakthrough was the Google Analytics connector, which simplified the setup and eliminated the need for clients to host their own server infrastructure.
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After training our consultants to use the tool, we completed around 250 rollouts in two weeks. Currently, we offer Tracklution as a default part of our advertising service to all clients.
Mikael Lahtinen, Head of Advertising
The agency’s clients now enjoy tracking-as-a-service, where Tagomo’s experts set up Tracklution and monitor that everything stays up and running. Tracklution handles the tech side, like API updates and maintenance, so Tagomo doesn’t need an army of developers.
30-70% more reported conversions
Joining “the server-side” transformed Tagomo's advertising services and client results.
The biggest impact was seen in reported conversions for customer campaigns. No more foggy views to campaign performance. No more limiting the advertising algorithms' ability to learn what's working.
Besides direct performance results, Tagomo experienced big gains in terms of:
Accuracy in cross-channel measurement, that restored confidence in marketing data and attribution
Time savings from a consolidated tracking setup across advertising and analytics platforms
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Almost every client we have onboarded to Tracklution has seen a growth in conversions. For reference, the media spend for these companies starts at just €500 a month.
Mikael Lahtinen, Head of Advertising
Easy tracking, here to stay
Tagomo continues to use Tracklution as a standard offering in all advertising collaborations, and it continues to pay off in measurable results and time saved.
Mikael’s advice to fellow agency advertisers?
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If you want to get better results with your paid advertising, you should move to server-side tracking. And if you don’t have the resources to build, code and maintain everything manually, you should check out Tracklution.
Mikael Lahtinen, Head of Advertising
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