Up to 100% accurate
HubSpot
Set up and running in 16 minutes.
14-day trial • No credit card required • SOC2 & ISO 27001 compliant
Recover +34.2% conversions (avg. uplift) that ad blockers, iOS, and browser restrictions hide from your ad platforms
Send HubSpot lead status, deal stage or form submission data to Meta, Google Ads, and TikTok as server-side conversion events
Connect HubSpot via workflow webhook or Zapier. No credit card needed.
Marketers tracking with Tracklution see 34.2% more conversions
Ad blockers and iOS restrictions cut browser-side tracking accuracy to as low as 40%. Tracklution collects conversion data server-side and sends it to every ad platform through their APIs, so your campaigns optimize on real HubSpot leads and deals, not browser gaps.
Tracklution server-side tracking (up to 100% data accuracy)
Sends HubSpot conversion events server-to-server to ad platform APIs
First-party data collection bypasses ad blockers, iOS restrictions, and cookie limitations
Match CRM leads and deal stage changes to original ad clicks with email and phone identifiers
Automatic deduplication across pixel and API so conversions are counted once
Faster website. Tracking handled server-side, not in the browser
Real conversion data, no modeled estimates
EU-built and operated. SOC2 & ISO 27001 certified. Forwards data based on your users' consent choices.
Browser-only tracking (as low as 40% data accuracy)
Relies on browser-side pixels and third-party cookies
Blocked by ad blockers, iOS restrictions, and cookie deprecation
CRM conversions after the session are invisible to ad platforms
No way to attribute offline or delayed conversions to originating clicks
Client-side scripts add page load time
Modeled data fills gaps when pixel events are missing
GDPR compliance depends on your legal basis and implementation
Get even more from your HubSpot setup
Close your attribution gaps, track real CRM conversions with first-party data and send them to every ad platform.
Get even more from your HubSpot setup
Close your attribution gaps, track real CRM conversions with first-party data and send them to every ad platform.
HubSpot Integrations
Connect your website to multiple marketing channels and their Conversion APIs with one simple app (that's Tracklution). No coding or servers needed.
Google Ads
Meta Ads
Snapchat Ads
TikTok Ads
Awin
Taboola
Klaviyo
Bing Ads
LinkedIn Ads
OpenAI Ads
Outbrain
Connect the rest of your stack
Tracklution connects with a wide range of ad platforms, CRMs and ecommerce tools, including custom connectors. Browse every integration in one place.
Send events from CRMs, booking systems, and other tools to Tracklution using webhooks.
Still unsure if this works for you?
Capture and send accurate HubSpot conversion data in minutes
Works across any website. No code or maintenance needed.
Stack-agnostic tracking
Tracklution works with HubSpot and all CMS and eCommerce platforms. Track form submissions, qualified leads, and deal stage changes, then deliver complete data to Meta, Google Ads, LinkedIn, and more.
Attribute CRM conversions to original ad clicks
When a HubSpot lead closes days after the first visit, Tracklution matches the CRM event back to the originating session using email and phone identifiers. Those matched conversions flow into Meta, Google Ads, and LinkedIn as high-quality signals, giving the ad algorithm a much stronger picture of what's working.
Go first-party in one step
Enable first-party mode with a DNS record and send accurate conversion data that improves ad optimization and attribution. Stay accurate even as browsers tighten privacy controls.
Fully managed, fully visible
Watch events land in real time and see exactly what was sent where. When ad platforms update their Conversion APIs, we update the integrations. No code changes, no downtime.
How to implement accurate conversion tracking for HubSpot in 16 minutes
Connect once. The HubSpot lead and deal events you choose flow to your ad platforms automatically.
Step 01
4 min
Enable first-party data
Add a DNS record so Tracklution loads under your own domain. This switches tracking to first-party, bypassing ad blockers, iOS restrictions, and cookie limitations. Most users see reporting accuracy jump from 40-70% to near 100%.
Step 02
5 min
Install your Tracklution pixel
Add the pixel to your website, just as you would any other tracking pixel. Use the Shopify app, WooCommerce plugin, Google Tag Manager template, and more. Standard events (Purchase, Lead, Add to Cart, etc.) are tracked automatically with Shopify and WooCommerce. With GTM, you add each event as a tag.
Step 03
7 min
Connect HubSpot to Tracklution via webhook
In your HubSpot workflow automations, create a trigger for the CRM event you want to track (deal stage change, lead qualified, etc.) and add a webhook action pointing to your Tracklution container's webhook endpoint URL (found under the Webhook tab in your Tracklution dashboard). Webhook actions need Data Hub Pro or Enterprise. Otherwise, use Zapier. Tracklution matches the incoming event to the original web session using email or phone, then forwards the conversion to your ad platforms automatically. See the full guide at tracklution.com/docs/crm-integrations/.
All done!
Your ad campaigns will now optimize on complete first-party data from your HubSpot CRM.
Under the hood:
When a HubSpot contact fills out a form, books a call, or moves to a new deal stage, Tracklution can receive that event as a webhook and match it to the original website session using shared identifiers like email or phone number.
This is what makes HubSpot different from most ad platform tracking setups. The conversion happens in your CRM, not in the browser. Browser-side pixels can't see it. Tracklution bridges the gap: it takes the CRM event, links it to the originating session, recovers the original click IDs (GCLID, FBCLID, etc.), and sends the conversion to Meta, Google Ads, TikTok, and other ad platforms through their Conversion APIs.
No custom code, API integrations or server infrastructure to manage. Copy your webhook URL from the Tracklution dashboard, add a webhook action in a HubSpot workflow, and CRM conversions start flowing to your ad platforms with full attribution context.
Tracklution handles deduplication across both pixel and API events automatically. You get one clean conversion count in every ad platform, even when leads convert across multiple sessions.
Using Tracklution vs. doing it yourself
See how Tracklution compares to HubSpot's tracking code or building custom webhook integrations to each ad platform.
 Basic Setup | HubSpot tracking code only Browser-side | Custom webhook per platform Server-side | |
|---|---|---|---|
Accuracy | Up to 100% accuracy | 40-70% accuracy | Up to 100% accuracy (if built correctly) |
Installation time | 16-minute setup | 10-20 minute setup | Days to weeks of dev time |
CRM conversions to ad APIs | CRM conversions sent to ad APIs automatically | Browser-side only, CRM conversions invisible | Requires custom integration per ad platform |
Offline conversion attribution | Session matching for offline conversions (email, phone) | No offline conversion attribution | Manual session matching logic |
Bypassing Tracking Limitations | Bypasses ad blockers and iOS restrictions | Blocked by ad blockers and iOS restrictions | Can bypass ad blockers if built correctly |
Automatic CAPI updates | Automatic API updates across all platforms | Platform-dependent updates | No automatic updates, dev maintenance needed |
Server-side tracking without managing your own server | No server to manage | No server needed | Requires server or cloud functions |
Cost | Free plan (5k events/mo). From €39/mo. | Free | Dev time + hosting costs |
Basic Setup | HubSpot tracking code only Browser-side | Custom webhook per platform Server-side | |
|---|---|---|---|
Accuracy | Up to 100% accuracy | 40-70% accuracy | Up to 100% accuracy (if built correctly) |
Installation time | 16-minute setup | 10-20 minute setup | Days to weeks of dev time |
CRM conversions to ad APIs | CRM conversions sent to ad APIs automatically | Browser-side only, CRM conversions invisible | Requires custom integration per ad platform |
Offline conversion attribution | Session matching for offline conversions (email, phone) | No offline conversion attribution | Manual session matching logic |
Bypassing Tracking Limitations | Bypasses ad blockers and iOS restrictions | Blocked by ad blockers and iOS restrictions | Can bypass ad blockers if built correctly |
Automatic CAPI updates | Automatic API updates across all platforms | Platform-dependent updates | No automatic updates, dev maintenance needed |
Server-side tracking without managing your own server | No server to manage | No server needed | Requires server or cloud functions |
Cost | Free plan (5k events/mo). From €39/mo. | Free | Dev time + hosting costs |
Find out what’s broken in your tracking setup
Tracklution's free tracking audit scans your current setup and shows you exactly where you're losing conversion data, plus what to fix first.
Find out what’s broken in your tracking setup
Tracklution's free tracking audit scans your current setup and shows you exactly where you're losing conversion data, plus what to fix first.
What you can track with Tracklution for HubSpot
Tracklution collects website events server-side and receives offline CRM events from HubSpot via webhook, then sends all conversion data to your ad platforms through their APIs.
Form submission
HubSpot form submissions received via webhook and sent to ad platforms as Lead events.
Qualified lead
Lead status changes in HubSpot sent as conversion events via webhook with full attribution context.
Purchase
Completed transactions with value, currency, and product data. Automatically tracked with Shopify and WooCommerce.
Booking completed
Appointment bookings and demo requests tracked as conversions and attributed to originating ad clicks.
Page view
Website visits tracked for building audiences and optimizing top-of-funnel campaigns.
Custom events
Any CRM action that matters to your campaigns. Name it, track it, send it.
Trusted by advertisers worldwide
See how teams like yours recover lost conversions, lower CAC, and get their campaigns optimizing on complete data.
We made Tracklution a standard part of our service agreement and technology stack for clients. It’s like a quality guarantee for conversion data. And setting it up doesn’t take more than a few minutes.
Sampo Soininen, Digital Strategist @ Aava & Bang
Now we know exactly which campaigns drive real appointments – and we’ve cut acquisition costs by more than 30% while keeping bookings steady.
Jesse Bartels, Chief Smile Officer @ Orthoclear
Almost every client we have onboarded to Tracklution has seen a growth in conversions. For reference, the media spend for these companies starts at just €500 a month.
Mikael Lahtinen, Head of Advertising @ Tagomo
The system runs so smoothly that contact with Tracklution is minimal. Support response time is excellent. Overall very positive experience with minimal issues.
Jacob Blæsbjerg, Founder @ The Morning Show
While others are still debating whether to modernise, we’ve already built the foundation for the next decade of advertising
Shaan Raja, Teamlead SEO & Integration Analyst @ The Platform Group
Why use server-side tracking for HubSpot?
CRM conversions are invisible to ad platforms
Browser pixels can't see inside your CRM. When a HubSpot lead closes after the original click, the conversion disappears. Tracklution receives the event via webhook and attributes it back to the originating ad click.
Attribution gaps inflate your CAC
When ad platforms only see partial conversion data, they optimize toward the wrong signals. Tracklution sends HubSpot deal and lead data to every ad API, so algorithms optimize on conversions that actually matter.
One integration, every ad platform
Building separate webhook integrations from HubSpot to Meta, Google Ads, and LinkedIn is weeks of dev work. Tracklution connects once. Every conversion event goes to every platform you use, deduplicated and attributed correctly.
Privacy and security you can rely on
Tracklution is fully GDPR-compliant and certified under both ISO27001 and SOC2. Your data remains 100% yours — we never claim any rights to it. You have full control over what is tracked and what is sent to ad platforms. We’re simply your secure, privacy-first system provider.
SOC2, TYPE 2
Secure SSL Transactions
ISO 27001
GDPR Compliant
Questions and answers
How does Tracklution work with HubSpot?
Tracklution works in two ways with HubSpot. First, it tracks all website events server-side and sends them to ad platforms through their Conversion APIs. Second, it receives CRM events from HubSpot via webhook, such as lead qualification or deal stage changes, matches them to the original web session using email or phone, and sends those offline conversions to ad platforms with full attribution context.
Which HubSpot plan do I need to use webhooks?
Workflow webhook actions need HubSpot Data Hub (formerly Operations Hub) Professional or Enterprise. On other plans, use Zapier to send HubSpot events to Tracklution.
What identifiers does Tracklution use to match CRM events to ad clicks?
Tracklution matches webhook events to web sessions using email address, phone number, or other shared identifiers present in both the CRM record and the original website session. When matched, it recovers the original click IDs (GCLID, FBCLID, etc.) and sends the conversion with full attribution data.
Does Tracklution replace HubSpot's native tracking?
No. Tracklution adds server-side accuracy on top of HubSpot's existing tracking. It doesn't modify your HubSpot setup. It runs alongside it and fills in the gaps that browser-side tracking misses.
Can I track HubSpot form submissions and deal stages for multiple ad platforms at once?
Yes. One webhook from HubSpot to Tracklution sends conversion data to Meta, Google Ads, TikTok, LinkedIn, and any other ad platform you have connected - all from a single integration.
How does Tracklution differ from other conversion tracking methods?
Tracklution collects accurate conversion data server-side and sends it to multiple ad platforms through their APIs. Unlike pixel-based tracking, it isn't affected by ad blockers or cookie limitations. It also bridges offline CRM conversions to ad attribution. Users typically see conversion reporting go from 40-70% coverage to near 100%.
What is the uplift in conversion tracking?
Based on data from Tracklution users, server-side tracking improves conversion visibility by 11-48% compared to pixel-only, cookie-based tracking. The average uplift is 34.2%. Results vary depending on ad blocker prevalence in your audience and your current setup.
How much does this cost?
Enjoy the first 14 days on us, no credit card required, and you can cancel anytime. After the trial period, you can explore our pricing options at tracklution.com/pricing/.
Is Tracklution GDPR compliant?
Tracklution is fully GDPR compliant as a platform. All data is stored in the EU (AWS Stockholm), we act solely as a non-intrusive data channel, and we never manipulate or enrich user data ourselves. We support Consent Mode V2 and forward your users' consent choices to ad platforms. Whether your specific tracking setup is GDPR compliant depends on your legal basis, cookie consent implementation, and how you configure what data is sent.
Is there a free trial to get started?
Absolutely. You can try Tracklution for 14 days, no strings attached. No credit card required, and you can cancel any time.
Have further questions?
Get more from HubSpot with server-side tracking
Set up server-side tracking in 16 minutes. Free plan available for Meta and Google Ads. From €39/mo for other connectors.
Get more from HubSpot with server-side tracking
Set up server-side tracking in 16 minutes. Free plan available for Meta and Google Ads. From €39/mo for other connectors.
