How a one-man agency runs 20+ accounts without touching tracking
Managing server-side tracking used to eat days per client. Now Jacob runs 20+ accounts and has time to turn customers away, all while spending no time on maintenance or API updates.
Jacob Blæsbjerg runs a one-man operation called The Morning Show, part media company part agency, focusing on Danish e-commerce businesses that want to grow through inbound. He operates solo by choice – managing to do what for many is just a dream – turning away new customers due to high demand.
And while I’m not allowed to disclose why it’s named this way (heh) – you should definitely check the Morning Show on Youtube in Danish which he runs almost every day covering the freshest and most impactful marketing topics.
The big challenge
Jacob’s inbound journey began while working in an email marketing software company during pre Pandemic times. The company had tons of leads but introverted team members would shy away from sales calls.
Jacob took ownership and after initial sales success, they ran out of warm leads and faced the challenge of cold calling SaaS customers. That’s how Jacob got more involved in inbound (and got really good in the process) by constantly integrating the cutting edge of marketing into his work.
iOS 14.5 update severely impacted tracking capabilities for everyone, forcing the need for server-side tracking solutions.
"The first attempted solution (Jentis) was overly complicated and didn’t work ...then Stape, worked fine but the setup was extremely time-consuming. At the time there was no support available and had to figure everything out independently. This meant extensive YouTube research and trial-and-error"
Why Tracklution
Later as a consultant, he realised the problems with the old server side tracking solutions just don’t make sense in his new context. It just cuts too much time from the work that actually bills. Getting Stape up would take days of work for each customer and Jentis was overly complicated and unreliable. None were ideal.
Then Jacob saw an ad for Tracklution on a Friday evening and was immediately intrigued – he had an implementation running before Monday.
What made the difference, and ultimately supported his transitioning of all customers to Tracklution:
- Extremely easy implementation (5-10 minutes vs. actual days with other solutions)
- Plug-and-play functionality requiring minimal technical knowledge
- Reliable, smooth operation, no maintenance required
In short, Jacob could finally focus on building the inbound machine for his customers rather than maintaining their tracking infrastructure. The work that actually bills.
And the best part is...
With Tracklution, Jacob could:
5 minutes
per client to get accurate data
0 minutes
spent on tracking maintenance
100%
data accuracy for his customers
What's basically improved:
- 5-minute implementation time vs. 2 days previously
- DNS updates take about an hour but require no active involvement
- Zero maintenance required - “set it up and forget it”
In his own words:
"Overall very positive experience with minimal issues. Support response time is excellent. The system runs so smoothly that contact with Tracklution is minimal"
Nowadays, Jacob Blæsbjerg has a firm policy: customers must use Tracklution or he won’t work with them.
Why this matters
By using Tracklution for server side tracking Jacob has time to focus on the actual billable work that has an impact.
We couldn't say better than Jacob why everyone should use server side tracking: “You’re spending €100 on Google Ads but gambling with €40 of it due to poor tracking”
If you haven't met Jacob, he's quite inspiring so we're really happy to be a part of The Morning Show's growth.
Want similar results?
If you’re a consultant or small agency – let Tracklution handle server side tracking for you so that you can focus on the actual billable work.
See for yourself how server-side tracking with Tracklution can help you capture more conversions and reduce customer acquisition costs.
Set up server-side tracking in 25 minutes or less, no developer help needed.
14 days trial included | No credit card needed