GTM template with instructions video from Simo Ahava!

GTM template with instructions video from Simo Ahava!

Deliver better results & grow your agency

Tracklution gives your agency a complete server-side tracking solution that deploys in minutes and is always up to date. No dev resources. No infrastructure to manage.

Tracklution gives your agency a complete server-side tracking solution that deploys in minutes and is always up to date. No dev resources. No infrastructure to manage.

Start a free trial

14-day trial • No credit card required • SOC2 & ISO27001 compliant

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One setup. All platforms. Every client.

Currently your clients run different advertising channels and platforms – each with their own pixels, their own setup, making it a nightmare to manage and keep under control. Tracklution replaces all of them with a single server-side connection. One source of truth for all conversion data.

One implementation per client

Your team doesn't need to be technical. Drop in one code snippet and you’re live. Or, use one of the built in plugins and templates.

Most agencies have their first client running in under 15 minutes

All platforms and channels

Launch new ad channels in clicks. Once you’ve finished your initial setup you can then enable one of the built-in integrations or set up custom ones.

Tracklution handles all platform updates, API changes, and technical maintenance for you.

Get AI and humans on your team

AI and humans team up to ensure you get the support you need to succeed around the clock.

Tracklution is an agency-first company that really really wants you to succeed.

Trusted by performance teams worldwide

Hear what our customers say

We made Tracklution a standard part of our service agreement and technology stack for clients. It’s like a quality guarantee for conversion data. And setting it up doesn’t take more than a few minutes.

Sampo Soininen, Digital Strategist @ Aava & Bang

Almost every client we have onboarded to Tracklution has seen a growth in conversions. For reference, the media spend for these companies starts at just €500 a month.

Mikael Lahtinen, Head of Advertising @ Tagomo

The system runs so smoothly that contact with Tracklution is minimal. Support response time is excellent. Overall very positive experience with minimal issues.

Jacob Blæsbjerg, Founder @ The Morning Show

Now we know exactly which campaigns drive real appointments – and we’ve cut acquisition costs by more than 30% while keeping bookings steady.

Jesse Bartels, Chief Smile Officer @ Orthoclear

While others are still debating whether to modernise, we’ve already built the foundation for the next decade of advertising

Shaan Raja, Teamlead SEO & Integration Analyst @ The Platform Group

Built for agencies. Loved by clients

Tracklution makes it a breeze to implement and maintain server side tracking for your clients.

Templates and integrations to make your life easier

Use ready-made platform templates to get clients live in minutes including Simo Ahava's GTM template. Then connect Meta, Google Ads, TikTok, and more with just a few clicks

Unlock the first-party advantage

Enable first-party mode with a click and send accurate conversion data that improves optimization, attribution, and campaign learning – so you can thrive even when browsers, pixels, and privacy policies change

Track conversions that happen offline

When the sale doesn't happen on the website, Tracklution's webhook-based offline conversion tracking lets you feed ANY events back into ad platforms automatically. 

Serious about it? Start with a pilot

We offer pilot programs for serious agencies that service +10 clients. Get in touch with us to see if your agency qualifies. You can get up to -80% off list prices that you can invoice freely. White label and dedicated servers available upon request. Limited slots this month.

Serious about it? Start with a pilot

We offer pilot programs for serious agencies that service +10 clients. Get in touch with us to see if your agency qualifies. You can get up to -80% off list prices that you can invoice freely. White label and dedicated servers available upon request. Limited slots this month.

Already evaluating Stape or self-managed sGTM?

In 2025, 54 agencies chose Tracklution bringing +2000 clients combined. Most agencies come to us mid-evaluation. They've looked at running their own server-side GTM containers or using Stape. Here's how the approaches actually compare when you're managing multiple clients:

Stape.io

Self-managed sGTM

Setup per client

Under 15 min (drop snippet, connect accounts)

Hours to days (container setup + tag config)

Days to months (server provisioning, GTM config, testing)

Ongoing maintenance

Fully managed. Platform updates, API changes, monitoring – all handled

Stape manages servers, but tag config and troubleshooting is on you

You own it. API changes, server infrastructure, debugging – all yours

Pricing model

Per event. Up to 80% discount depending on number of clients

Per request × number of destinations (can get complex to forecast). Plus consultant support for set up

Cloud hosting costs + your team's time

Multi-client management

Single dashboard for all clients. Unified reporting

Separate containers. Basic multi-account support

Separate container per client. No unified dashboard

Support

Dedicated partner support. We help with client onboarding

Email support, docs

Community forums + your own expertise

Offline conversions

Built-in webhook support

Custom development required

Custom development required

We're not saying DIY is wrong. For a single site with a dedicated tracking team, it can work well. 
But if you're managing 10, 30, or 100+ clients, the math changes fast.

A message from Tim

Do you want to grow your marketing agency’s business?

Get in touch with us, and let’s improve your clients’ paid advertising results with the help of server-side tracking.

The evolving privacy landscape, declining third-party cookie support, and increasing user privacy controls have necessitated a shift toward server-side tracking for robust conversion tracking.

99% of websites are still missing server-side tracking and it’s an opportunity for your agency to grow.

You can also reach out to me directly via LinkedIn or write to tim[at]tracklution.com

Tim BabkinHead of Partnerships @ Tracklution

Tim Babkin,

Head of Partnerships @ Tracklution

After training our consultants to use the tool, we completed around 250 rollouts in two weeks. Currently, we offer Tracklution as a default part of our advertising service to all clients.

Mikael Lahtinen,

Head of Advertising @ Tagomo

Latest announcements

SDK is now a Premier Partner

SDM Digital is expanding Tracklution across more of its client accounts, turning it into their tracking standard.

OMG partners with Tracklution

Online Marketing Gurus is one of Australia’s largest digital marketing agencies, serving 1,000+ clients across performance marketing.

Luxid partners with Tracklution

This collaboration with Tracklution is an exciting step forward to deliver exceptional value and innovation to our clients.

Icarus partners with Tracklution

Icarus Digital partners with brands to run compliant, high-performing paid media and SEO campaigns built for long-term and profitable growth.

Tracklution is now an official Google Partner

As a badged partner we’re further strengthening our journey on helping you unlock your full potential across Google technologies.

SDM partners with Tracklution

SDM is a strategic digital marketing agency from Finland with over 70 experts serving 200+ long-term clients. Read how they ended up partnering with Tracklution!

Partnering with Markkinointisankarit Oy

"Tracklution makes server-side tracking easy both for us and our clients. We can focus on serving our clients and generating results."

Welcome, Myynninmaailma!

"We are thrilled to partner with Tracklution! Tracking is a crucial point for marketing and many of our customers have been struggling with losing crucial data."

GoSome joining Tracklution Partners

"Tracklution is a great solution for us and our customers, eliminating one of the ever-growing challenges of recent years: tracking inaccuracy"

Welcoming Aava & Bang

You can now access our server-side tracking solution through Aava & Bang, our newest marketing agency partner in our global partner network.

Tracklution joins Meta Business Partners

By joining Meta Business Partners, Tracklution gains 24/7 access to advanced resources, training, and best practices to ensure best-in-class performance.

Tagomo implements 250 clients in 2 weeks

"After training our consultants to use the tool, we completed around 250 rollouts in two weeks."

Privacy and security you can rely on

Tracklution is fully GDPR-compliant and certified under both ISO27001 and SOC2. Your data remains 100% yours — we never claim any rights to it. You have full control over what is tracked and what is sent to ad platforms. We’re simply your secure, privacy-first system provider.

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ISO 27001

GDPR Compliant

Your clients need better tracking. You need growth. Let's solve both.

Join now, thank us later. Your team already loves us.

Your clients need better tracking. You need growth. Let's solve both.

Join now, thank us later. Your team already loves us.

Server-Side Tracking, First-Party Cookies and Conversion APIs for any website with easy installation. Simple yet powerful tracking tool for digital advertising.

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4.8+ Rating on G2 and Trustpilot

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