Tracklution vs. ProfitMetrics for Server-Side Tracking
ProfitMetrics is great at reporting you profit data. Tracklution delivers profit data server-side to your ad algorithms – so they can actually optimize for it.
You want profit data to actually reach ad platforms easy & secure
You want a complete server-side tracking solution that scales with you
Keep your margins secure: You don't want them exposed in the browser
Improving ROAS for 10,000+ forward-thinking companies
Comparison: Tracklution vs. ProfitMetrics Features & Functionalities
The key difference between Tracklution and ProfitMetrics can be summarized as follows:
ProfitMetrics solves the problem of "my ads look great on ROAS, but am I actually making money?" Users have noted that a rise in revenue doesn't necessarily mean a rise in profit, especially with varying product margins. It answers the profitability question at the campaign, ad set, and individual order level.
Tracklution solves the problem of "I want to send high-quality conversion signals so my ad algorithms learn how to bring me more sales." With Tracklution, you send high-quality profit signals directly to Google, Meta, and other platforms so their algorithms can actually optimize based on this data. Feeding the algorithms with better data leads to better results.
ProfitMetrics
Marketers and analysts who want profit reporting and analytics dashboards
Calculates margins and attributes profit to channels
Tracks purchases and profit margin
Requires cost data input
Beware misconfiguration exposing profits to browser
Suitable for e-commerce
Tracklution
Delivers conversion and profit data to ad platforms
Algorithms optimize automatically with real signals
Tracks the full funnel including all events
Automated, no-code setup in minutes
Server-side delivery keeps your margins private
Works for any advertiser wanting better data
Send data where it matters not just to your dashboard
14 days free trial – No credit card required
Deep dive into the
Differences between Tracklution and ProfitMetrics
ProfitMetrics is mostly a profit calculation and reporting tool
You can connect your store and ad accounts to see profit data across your campaigns in one dashboard. It calculates margins, attributes profit to channels, and gives you visibility into what's actually making you profit.
ProfitMetrics connects to your e-commerce backend, pulls in cost-of-goods and expense data, calculates per-order profit, and sends profit values as conversion values into Google Ads, Meta, and GA4.
ProfitMetrics is suitable for:
- Profit optimization and calculating real profit per order
- E-commerce businesses with varying product margins that want to shift from ROAS to profit-based ad optimization
- Teams that are comfortable that the pricing scales based on order volume (check their site for current tiers).
- If you use Google Ads, Meta and GA4 combined to a major e-commerce platform (Shopify, WooCommerce, Magento, etc.).
Tracklution delivers tracking data directly to ad platforms
Tracklution is server-side tracking as a service: your conversion and profit signals flow directly to Google, Meta, TikTok, and other ad platforms. Their algorithms get the data they need to optimize automatically.
With Tracklution, your data is delivered server-side, meaning your margins stay private, tracking stays accurate even with ad blockers and iOS restrictions, and you're not reliant on cookies.
Tracklution is suitable for:
- Businesses that want ad algorithms optimizing for real profit data, not just reported conversions
- Marketers who need complete, accurate data reaching their ad platforms without technical overhead
- Agencies rolling out server-side tracking across multiple clients quickly and securely
- Anyone who wants more complete and accurate conversion data without technical complexity
Step by step guide: How to implement Server-Side Tracking with Tracklution
Step 1
Install Tracking to Your Website
5-15 min
Install Tracklution pixels just as you would install any tracking pixel. This enables collecting and processing data server-side and delivering it to Ad Platforms via their Conversion APIs.
You can utilise the few-click Shopify App and WooCommerce Plugin or your existing GTM (no need for server-side container – the existing tags, triggers, data layer, and Tracklution’s GTM templates can be utilized).
Our users typically see their conversion reporting go from 40-70% to 100% accuracy.
Where do you want to install Tracklution?
Step 2
Enable Custom Domain
3 min
Enable 1st-party data collection and 1st-party cookies with a simple CNAME addition in the domain's DNS settings.
This helps you in better attribution, recognising returning users, and bypassing ad blockers and similar tracking prevention techniques. This step is optional, yet highly recommended.
Step 3
Connect Ad Platforms
3 minutes
In Tracklution Dashboard you can easily connect all the needed Ad Platforms and their Conversion APIs code-free via a simple UI.
Tracklution provides seamless connections to major platforms like Google Ads, Meta Conversion API (Facebook & Instagram), TikTok, Snapchat, LinkedIn, Bing, and Google Analytics 4.
🎉Voilà, you're all done and tracking data starts flowing via server to ad platforms!
Voilà, you're all done and tracking data starts flowing via server to ad platforms!
Privacy & security you can rely on 🤝
Tracklution is fully GDPR-compliant and certified under both ISO27001 and SOC2. Your data remains 100% yours – we never claim any rights to it. You have full control over what is tracked and what is sent to ad platforms. We’re simply your secure, privacy-first system provider.
Read more about information security at Tracklution »
Seamless Conversion Tracking with Ready-Made Connectors
Server-Side Tracking, First-Party Cookies and Conversion APIs for any website with easy installation. Simple yet powerful tracking tool for digital advertising. Deliver better and more data to ad platforms with Tracklution.
Google Ads
Google Ads API
PopularMeta Conversion API
PopularTikTok
TikTok Events API
Google Analytics 4
GA4 Measurement Protocol
Google Analytics 4
GA4 Client Side
PopularMeta Conversion API
LinkedIn Conversions API
Snapchat
Snap Conversions API (CAPI)
Microsoft Ads
Microsoft Ads
Webhooks
Send data to any URL
Klaviyo
Klaviyo API
CM360
CM360 Pixel & API
Reddit Conversions API
Adform
Adform
And More
Try it yourself!
Custom Connector
Try it out yourself!
14 days free trial – No credit card required
