Tracklution vs. ProfitMetrics for Server-Side Tracking
ProfitMetrics is great at reporting you profit data. Tracklution actually delivers profit data server-side to your ad algorithms – so they can actually optimize for it.
You want profit data to actually reach ad platforms, not just live in a report
You want a complete server-side tracking solution that scales with you
Keep your margins secure: You don't want them exposed in the browser
Improving ROAS for 10,000+ forward-thinking companies
Comparison: Tracklution vs. ProfitMetrics Features & Functionalities
The key difference between Tracklution and ProfitMetrics can be summarized as follows:
ProfitMetrics is primarily a profit reporting tool. It calculates and displays your profit data in dashboards, but by default doesn't deliver this data to ad platforms. When it does send data to Google Ads, it happens through the browser – exposing your profit margins in the data layer where they become practically public. You're left manually optimizing campaigns based on reports.
In contrast, Tracklution delivers your conversion and profit data directly to ad algorithms – server-side and secure. No browser exposure, no manual optimization based on dashboards. Your profit signals reach Google, Meta, and other platforms so their algorithms can actually optimize for them. Feed the algorithms and get better results!
ProfitMetrics
Profit reporting and analytics dashboards
Calculates margins and attributes profit to channels
Doesn't send data to ad platforms by default
Browser-side delivery exposes profit data
Server-side delivery listed as "coming soon"
Tracklution
Delivers conversion and profit data to ad platforms
Server-side delivery keeps margins private
Algorithms optimize automatically with real signals
Automated, no-code setup in minutes
Ready-made connectors for major ad platforms
Send data where it matters not just to your dashboard
14 days free trial – No credit card required
Deep dive into the
Differences between Tracklution and ProfitMetrics
ProfitMetrics is mostly a profit calculation and reporting tool
You can connect your store and ad accounts to see profit data across your campaigns in one dashboard. It calculates margins, attributes profit to channels, and gives you visibility into what's actually making you profit.
However, ProfitMetrics is primarily designed for reporting – not for feeding data back to ad platforms. By default, it doesn't send profit signals to Google Ads or Meta for optimization. When it does, the data is delivered from the browser, exposing your profit margins in the data layer where they become publicly available. "Server-side only" delivery option is listed as coming soon feature.
If you're looking for a standalone profit reporting dashboard and plan to manually optimize campaigns based on those insights, ProfitMetrics might be a fit. But if your goal is to feed profit data directly to ad algorithms for automated optimization, while keeping it secure, you'll need a different solution.
ProfitMetrics is suitable for:
- Marketers who want a centralized dashboard to view profit across campaigns and channels
- Businesses primarily focused on profit reporting and manual campaign optimization
- Teams that don't need (or want) profit data flowing directly into ad platform algorithms
- Organizations comfortable with profit data being visible in the browser's data layer
Tracklution delivers tracking data directly to ad platforms
Tracklution is server-side tracking as a service – but the real point is what happens with your data. Instead of sitting in dashboards waiting for you to act on it, your conversion and profit signals flow directly to Google, Meta, TikTok, and other ad platforms. Their algorithms get the data they need to optimize automatically.
With Tracklution, your profit data is delivered server-side, meaning it never touches the browser. Your margins stay private, tracking stays accurate even with ad blockers and iOS restrictions, and you're not relying on third-party cookies that are disappearing.
Setup takes minutes, not weeks. Ready-made connectors handle the technical complexity – no developers, no sGTM configuration, no ongoing maintenance. Just plug in your store, connect your ad accounts, and let the data flow.
Tracklution is suitable for:
- Businesses that want ad algorithms optimizing for real profit data – not just reported conversions
- Marketers who need complete, accurate data reaching their ad platforms without technical overhead
- Agencies rolling out server-side tracking across multiple clients quickly and securely
- Anyone who wants profit margins to stay private – not exposed in the browser
Step by step guide: How to implement Server-Side Tracking with Tracklution
Step 1
Install Tracking to Your Website
5-15 min
Install Tracklution pixels just as you would install any tracking pixel. This enables collecting and processing data server-side and delivering it to Ad Platforms via their Conversion APIs.
You can utilise the few-click Shopify App and WooCommerce Plugin or your existing GTM (no need for server-side container – the existing tags, triggers, data layer, and Tracklution’s GTM templates can be utilized).
Our users typically see their conversion reporting go from 40-70% to 100% accuracy.
Where do you want to install Tracklution?
Step 2
Enable Custom Domain
3 min
Enable 1st-party data collection and 1st-party cookies with a simple CNAME addition in the domain's DNS settings.
This helps you in better attribution, recognising returning users, and bypassing ad blockers and similar tracking prevention techniques. This step is optional, yet highly recommended.
Step 3
Connect Ad Platforms
3 minutes
In Tracklution Dashboard you can easily connect all the needed Ad Platforms and their Conversion APIs code-free via a simple UI.
Tracklution provides seamless connections to major platforms like Google Ads, Meta Conversion API (Facebook & Instagram), TikTok, Snapchat, LinkedIn, Bing, and Google Analytics 4.
🎉Voilà, you're all done and tracking data starts flowing via server to ad platforms!
Voilà, you're all done and tracking data starts flowing via server to ad platforms!
Privacy & security you can rely on 🤝
Tracklution is fully GDPR-compliant and certified under both ISO27001 and SOC2. Your data remains 100% yours – we never claim any rights to it. You have full control over what is tracked and what is sent to ad platforms. We’re simply your secure, privacy-first system provider.
Read more about information security at Tracklution »
Seamless Conversion Tracking with Ready-Made Connectors
Server-Side Tracking, First-Party Cookies and Conversion APIs for any website with easy installation. Simple yet powerful tracking tool for digital advertising. Deliver better and more data to ad platforms with Tracklution.
Google Ads
Google Ads API
PopularMeta Conversion API
PopularTikTok
TikTok Events API
Google Analytics 4
GA4 Measurement Protocol
Google Analytics 4
GA4 Client Side
PopularMeta Conversion API
LinkedIn Conversions API
Snapchat
Snap Conversions API (CAPI)
Microsoft Ads
Microsoft Ads
Webhooks
Send data to any URL
Klaviyo
Klaviyo API
CM360
CM360 Pixel & API
Reddit Conversions API
Adform
Adform
And More
Try it yourself!
Custom Connector
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