Get accurateMeta Conversions API server-side tracking for Stripelive in as little as 15 minutes
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Improve measurement with Meta Conversions API on Stripe using first‑party, server‑side tracking
Average +34.2% more tracked conversions with Tracklution vs browser‑only tracking.
Effortless no‑code setup in as little as 15 minutes. No credit card needed to get started.
Trusted by leading advertisers, ecommerce brands and agencies
Accurate conversion signals for Meta Conversions API from your Stripe data
Scale Meta performance with direct Conversions API signals
The Meta Pixel alone often underreports critical events from Stripe, weakening optimization and attribution.
Tracklution sends server-verified events from Stripe via Meta’s Conversions API, improving signal consistency and match quality so Meta can make better delivery and attribution decisions.
Track recurring revenue and off-site payments from Stripe
High-value Stripe events like invoice payments, subscriptions, and renewals happen behind the scenes where browser pixels cannot reach them. This creates blind spots in Meta Conversions API that limit optimization.
Tracklution captures these backend events directly from Stripe and sends them to Meta Conversions API, helping you optimize for true Lifetime Value rather than just the initial click.
Websites using Tracklution track 34.2% more conversions
Adblockers, cookie deprecation, iOS updates, and artificial conversion modeling in ad platforms can reduce data accuracy to as low as 40%. Tracklution's server-side tracking connector improves data quality and delivery speed, helping ad platforms attribute and optimize more effectively - even in a post‑cookie era.
Traditional pixel-based tracking
As low as 40% data accuracy
Tracking browser-side
Reliant on third-party cookies that are increasingly restricted
Exposed to iOS 14.5+ tracking preventions, ad blockers and other browser-side tracking restrictions
Vulnerable to platform and browser-level tracking changes
Slow loading hinders user experience and SEO
Artificial conversion modelling for missing data
Server-side tracking with Tracklution
Up to 100% data accuracy
Tracking server-side (Meta Conversion API, Google Ads API, etc.)
Collects first-party data and utilizes first-party cookies
Bypasses iOS 14.5+ tracking preventions, ad blockers and other browser-side tracking restrictions
Improves site loading speed, user experience and SEO by reducing client-side script load
Accurate data only, no artificial conversion modelling
Automatically adapts to users’ cookie consent status
GDPR compliant
Get more from your advertising efforts
Better data means better results from your Meta Conversions API campaigns. Stop wasting budget on incomplete signals. Implement server-side tracking to optimize on real outcomes.
Free 14-day trial | No credit card needed
Accurate data and ready‑made integrations
Tracklution allows you to connect Stripe to multiple marketing channels and their Conversion APIs with one simple app. No need for complex configuration, coding work, or technical skills. Just plug and play.
Google Ads
Google Ads API
PopularMeta Conversion API
PopularTikTok
TikTok Events API
Google Analytics 4
GA4 Measurement Protocol
Google Analytics 4
GA4 Client Side
PopularMeta Conversion API
LinkedIn Conversions API
Snapchat
Snap Conversions API (CAPI)
Microsoft Ads
Microsoft Ads
Webhooks
Send data to any URL
Klaviyo
Klaviyo API
CM360
CM360 Pixel & API
Reddit Conversions API
Adform
Adform
And More
Try it yourself!
Custom Connector
Set up server‑side tracking in as little as 15 minutes
Connect Stripe and Meta Conversions API and start sending events with a no‑code setup.
Free 14-day trial | No credit card needed
Using Tracklution vs. Doing it yourself
Forget tracking headaches and simplify your tracking with Tracklution's server-side tracking solution. No more juggling multiple plugins, tweaking scripts, or dealing with unreliable tracking. We ensure your tracking runs smoothly around the clock, so you capture more conversions reliably.
Tracklution Basic Setup | Tracking Pixels Browser-Side | Server-Side GTM Google Cloud | |
|---|---|---|---|
Accuracy | Up to 100% | 40 - 70% | Up to 100% |
Installation time | 5 minutes | 5-30 minutes | Hundreds of hours |
Bypassing Tracking Limitations | Yes | No | Yes |
Automatic CAPI updates | Yes | No | No |
Server-side tracking without managing your own servers | Yes | – | No |
Data Layer Setup | Automatic or Guided | Automatic or Manual | Manual |
Cost | Starts at €31/m (first 14 days for free) | – | Starts at €120/m + working hours |
How to implement accurate conversion tracking for Meta Conversions API in 15 minutes
Put your coffee on to brew, then come back and set up Meta Conversions API server-side tracking with Tracklution. It'll be up and running before your coffee's done.
Step 1
Enable first-party data
4 minutes
Unlike third-party scripts and cookies, Tracklution gathers first-party data, bypassing iOS restrictions, ad blockers, and other tracking limitations. Our users typically see their conversion reporting go from 40-70% to 100% accuracy.
Where do you want to install Tracklution?
Step 2
Install your Tracklution pixel
5 minutes
Install Tracklution pixels just as you would install any tracking pixel. You can also deliver conversions to Tracklution via webhook if that's your jam. We parse and hash the data and deliver it to ad platforms.
Step 3
Connect {integration}
3 minutes
Connect Meta Conversions API and any other ad platforms, and choose which events you want to send. Tracklution forwards high‑quality conversion signals so the destination can attribute and optimize using its own model - without complex setup or needing to maintain custom server infrastructure.
🎉All done! Welcome to the new standard of conversion tracking.
All done! Welcome to the new standard of conversion tracking.
Under the hood: How Tracklution for Meta Conversions API conversion tracking works
Tracklution sends conversion data directly to Meta Conversions API without being reliant on the traditional client-side tracking, third-party pixels, or data processing in the user's browser. When a conversion action happens, our servers capture the event data from Stripe and associate it with the available attribution parameters, so Meta Conversions API can attribute conversions and optimize campaigns more accurately.
This server-side conversion tracking approach ensures reliable data collection that works even when ad blockers, browser restrictions, or third-party cookie limitations would normally disrupt tracking. It also captures key actions from backend and offline systems, all while respecting user consent.
Your conversion data flows directly into Meta Conversions API, which then uses this data source to optimize your campaigns for better results.
Our platform automatically handles conversion IDs, labels, event names, and user-provided data while maintaining GDPR compliance and first-party data collection.
No custom JavaScript, no extra browser tags, and no Google Tag Manager server container - just configure Tracklution with Stripe and your Meta Conversions API account and your conversion events start flowing with ease.
Get accurate conversion tracking without the setup headaches.
Free 14-day trial | No credit card needed
Hear it from our customers
You don’t have to take our word for it. Here’s what customers say after switching to Tracklution, from improved tracking accuracy to real performance gains.
“After switching from basic pixel tracking to Tracklution's server-side tracking, we increased our conversion reporting accuracy by over 35%. I love how quick and easy it is to set up new traffic channels under Tracklution.”
Heiman Safeen
Growth Officer
“We planned on implementing server-side tagging for 2 years but just kept delaying as it takes a lot of resources and planning. Then we came across Tracklution (and after that the delay felt stupid).
I literally implemented server-side tagging to our eCom store while enjoying my morning coffee. I had heard it's simple with you, but I didn't think it's this simple! Thanks a lot 💪”
Juha Saarinen
Chief Data Officer
"We got an immediate +28,7% increase in tracked conversions. During the first 3 months, also our CAC went down -21,5%! Our marketing campaigns have gained so much efficiency after implementing Tracklution 👌"
Randal Mueller
CMO, Co-founder
"At first I thought you're missing a lot of documentation... But then I realised the installation is so easy that I don't need pages of documentation. You saved me lots of time. Thanks!"
Erkka Kinnunen
Marketing Specialist
"I prepared to present a 6 month project for our client to implement the tracking setup they need. But then I ran into you, and you perfectly solved the problem for me and my client. Fantastic!"
Susanna Aro
Freelance PPC consultant
"It was super smooth to implement profit tracking, which enables us to optimise our ads towards profit instead of just revenue."
Custom-built eCom store
Tools, machines and agricultural products
“We have a booking system in use that did not support conversion tracking with pixels, but it was super easy to solve this issue with Tracklution. We saw an instant +32,1% uplift in our tracked conversions in Google Ads and Meta Events Manager!”
Nanne Niemi
CEO
“Our Customer Acquisition Cost (CAC) went down by -19,7% in 3 months after switching from previous pixel tracking to Tracklution. Tracklution enables us to flexibly try out new traffic acquisition channels without bothering our developers to integrate new Conversion APIs. “
Taneli Lahti
Ecommerce Director
“I upgraded to Shopify’s new Checkout Extensibility and all my conversion tracking broke down at that second. I needed to fix the problem fast, so I found Tracklution. In 5 minutes I was up and running with their Shopify App and got even better tracking than I had before. It was very smooth experience for someone like me who easily gets lost with everything technical. Tracklution literally saved my day!”
Alberta Ellison
Shopify store owner
Accurate conversion tracking is very important for our leadgen business. After installing Tracklution, we not only got our accuracy back but were able to double our revenue from Meta Ads. Tracklution enables us to flexibly try out new traffic sources without bothering our developers to integrate Conversion APIs.
Ignacio Kaufman
PPC Specialist
Privacy & security you can rely on 🤝
Tracklution is fully GDPR-compliant and certified under both ISO27001 and SOC2. Your data remains 100% yours — we never claim any rights to it. You have full control over what is tracked and what is sent to ad platforms. We’re simply your secure, privacy-first system provider.
Read more about information security at Tracklution »
1000+ other online businesses are tracking better with Tracklution
Free 14-day trial | No credit card needed
Why should you use server-side tracking for Meta Conversions API?
Optimize every dollar of your ad spend
Successful digital marketing is the very core of modern online businesses. Sending ad platforms accurate and reliable data from server-side improves Return on Ad Spend (ROAS) and reduces Customer Acquisition Costs (CAC).
Shield your business from tracking changes
Server-side tracking ensures accurate and reliable data by bypassing common issues like ad blockers, browser restrictions, and network interruptions. Capture critical events and user actions even when client-side scripts and usage of marketing cookies fails.
Gain control and transparency
With client-side scripts it’s impossible to determine what has been tracked. With server-side tracking, you gain complete transparency over data collection and delivery to ad platforms. This also helps you to ensure compliance with privacy laws like GDPR.
Tracklution FAQs
How does Tracklution differ from other conversion tracking methods out there?
After installing Tracklution, our platform seamlessly collects accurate conversion data and pushes it back to multiple marketing channels. Yes, we always collect and send ONLY accurate data to ad platforms – we never use artificial modelling for events and conversions. By delivering accurate and correct data, the ad platforms bidding algorithms learn faster and can generate more sales with lower customer acquisition costs.
Instead of 3rd-party scripts and cookies, Tracklution collects 1st-party customer data, and thus is not being restricted by iOS tracking prevention, ad blockers, and other tracking prevention techniques. Many Tracklution users have seen conversion reporting towards ad channels increase from 40-70% coverage to 100% coverage. With Tracklution you benefit from seamless connections to multiple marketing channels, like Facebook Conversion API, TikTok Events API and Google Ads API without writing a single line of code.
Is Tracklution Better than other platforms' native Meta CAPI?
Server-side tracking is an entirely different approach. This method bypasses common tracking issues like ad blockers, cookie restrictions and iOS tracking limitations. Tracklution delivers more and higher-quality data to Facebook, resulting in improved event match quality rates compared to various native integrations. It not only includes the Facebook Conversion API but also enables connections to other data destinations like Google Analytics 4, Google Ads, TikTok, Bing, and more through the server.
What is the uplift in conversion tracking?
Based on the data we have received from our users, Tracklution's server-side tagging has improved tracking 11 – 48% compared to basic pixel-only, cookie-based (client-side) tracking. Tracklution minimises the effect of ad blockers and other tracking preventions such as iOS tracking prevention, as it works server-side, not browser-side.
Is Tracklution an Attribution Platform? How do you differ from TripleWhale or Hyros?
Attribution platforms usually collect data and present it in various formats, leaving you to figure out how to put the data to work. Tracklution is different. We don’t just gather precise data from your eCommerce store; we also send it back to your marketing channels. This helps their advertising algorithms learn more quickly and efficiently, driving you new sales at a lower cost.
How difficult is the setup?
Thanks to our developer wizards, setup is quick and easy. Most customers are up and running in about 15 minutes.
No code required and no developer time needed. If you have access to Stripe and your ad accounts (for example, Meta Ads or Google Ads), you’re good to go. We also provide step-by-step instructions and fast support if you need a hand.
How much does this cost?
Enjoy the first 14 days on us—no credit card required, and you can cancel anytime. After the trial period, you can explore our pricing options here.
What is server-side tracking?
Server-side tracking (or server-side tagging) is a method of collecting first-party data. Tracking happens on the server that runs behind your website, rather than in the user's browser or device as is the case with traditional pixel tracking, also called client-side tracking. It also minimises data loss, enhances website loading speed, and offers better transparency compared to client-side tracking.
With server-side tracking, you gather 1st-party data and can bypass tracking preventions like ad blockers and cookie limitations. This ensures better and more accurate data for your ad platform’s algorithms – allowing you to successfully implement your digital marketing strategies.
Which eCommerce platforms and other platforms do you support?
Tracklution can be installed on Shopify via the Shopify app, on WooCommerce via the WooCommerce plugin, and on other websites via Google Tag Manager or manual script installation. You can also track conversions from other systems (CRMs, booking tools, payment providers, etc.) using Tracklution webhooks.
With Tracklution, you can also effortlessly feed back data to ad platforms like Facebook Ads, Google Ads, TikTok, Snapchat, LinkedIn and Bing, as well as to Google Analytics 4.
Do you offer support?
Yes - we’re very happy to help! You can message us via the chat in the bottom right corner or email support@tracklution.com.
Inside the dashboard you’ll also find Trackie AI (our AI assistant) for quick guidance, and the Magic tab which can automatically detect trackable events on your site, so you can easily activate them with a toggle.
Are you GDPR compliant?
Yes. Tracklution is designed and built in the EU, thus GDPR compliance is in our very DNA. Data and servers are located in the EU area.
I'm sold! Is there a free trial to get started?
Absolutely! You can try out Tracklution for 14 days, no strings attached. No credit card is required to get started, and you can cancel any time.
Stop wasting your ad budgets
Free 14-day trial | No credit card needed
