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Alistair Pike is a Growth Strategist with experience across SaaS, marketing operations, and content-driven growth. He has worked with fast-growing technology companies across multiple industries, supporting teams in building the systems and strategies that drive meaningful, measurable growth.
Expertise
Alistair’s background spans agency leadership, consulting, and hands-on strategy roles within B2B SaaS. As part of the leadership team at a global SaaS SEO agency, he led a group of senior strategists working with a wide portfolio of companies—from early-stage startups to public enterprises—gaining a broad view of the tactics and operating models that consistently scale revenue. His work has included driving significant growth in organic acquisition, overseeing cross-functional teams, and shaping long-term strategic direction for dozens of SaaS brands.
Beyond SEO and content systems, Alistair has experience in marketing operations and growth frameworks, connecting data, process, and execution. He has also worked closely with founders and leadership teams through fractional and consulting roles, supporting organisational structure, delivery operations, and strategic planning. This blend of high-level strategy and hands-on execution underpins his approach to growth at Tracklution.
Education & Certifications
Server Side Tracking
Google Ads Server Side Tracking
Facebook Server Side Tracking Connector
TikTok Server Side Tracking
Shopify Server Side Tracking
GA4 Server Side Tracking
LinkedIn Server Side Tracking
Snapchat Server Side Tracking
WooCommerce Server Side Tracking
WordPress Server Side Tracking
Pinterest Conversions API
Microsoft (Bing) Server Side Tracking
Stripe Conversion Tracking


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Helsinki
Simonkatu 6 A
00100 Helsinki, Finland
New York
307 W 38th St
NY 11105, United States



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GTM template with instructions video from Simo Ahava!
Expertise
Alistair’s background spans agency leadership, consulting, and hands-on strategy roles within B2B SaaS. As part of the leadership team at a global SaaS SEO agency, he led a group of senior strategists working with a wide portfolio of companies—from early-stage startups to public enterprises—gaining a broad view of the tactics and operating models that consistently scale revenue. His work has included driving significant growth in organic acquisition, overseeing cross-functional teams, and shaping long-term strategic direction for dozens of SaaS brands.
Beyond SEO and content systems, Alistair has experience in marketing operations and growth frameworks, connecting data, process, and execution. He has also worked closely with founders and leadership teams through fractional and consulting roles, supporting organisational structure, delivery operations, and strategic planning. This blend of high-level strategy and hands-on execution underpins his approach to growth at Tracklution.
Education & Certifications