Conversion tracking made SIMPLE for affiliate publishers

Because algorithms need data to drive results.

When affiliate publishers buy traffic on platforms like Google Ads, Meta (Facebook & Instagram), TikTok, or Snapchat, they rely on those platforms’ algorithms to optimize for conversions. But if no conversion data is sent back, the algorithms are flying blind.

❌ Here’s what happens without conversion tracking: Your campaigns don’t know what’s working and the platforms can’t optimize bids, audiences, or placements. You waste budget on underperforming traffic and you can’t scale what’s actually converting.

And since affiliates typically can’t place pixels on the advertiser’s thank-you page, this feedback loop is broken by default.

✅ By sending server-side postbacks to your own endpoint (like Tracklution), and then relaying those events to ad platforms, you give their algorithms the fuel they need to optimize for the right outcomes, improve targeting and delivery, lower your CPA - and, ultimately, increase your ROAS. 🤑

In short: no data in = no results out. With conversion feedback in place, you’re not just buying traffic, you’re buying profitable growth.

As an affiliate, you don’t control the advertiser’s thank-you page, so you can’t install tracking scripts. Your conversions stay locked inside the affiliate network dashboard and never reach ad platforms like Google, Meta, or TikTok. That means poor optimization, wasted budget, and limited scale.

Server-side tracking lets you send conversion data from server to server, instead of relying on browser pixels you can’t place on the advertisers' websites. With Tracklution, this process is made easy. We receive postbacks from your affiliate network, process the data, and send it to your ad platforms automatically. No tech setup, no APIs, no headaches.

👉 Better data = better performance.

Thanks to our tech wizards, the setup is easy peasy. It literally only takes 5 minutes. 🧙 You don’t need to write a single line of code or bother your developer team. If you have access to your affiliate network's portal and marketing platforms, such as Google Analytics, Facebook Ads and Google Ads, you’re good to go. We offer detailed instructions and fast support if you need any help.

Tracklution supports multiple platforms, including: Google Ads, Google Analytics 3, Meta Conversion API (Facebook & Instagram), TikTok Events API, LinkedIn Ads, Microsoft Ads (Bing), Snapchat Ads, Pinterest Conversions API, and Adform API.

Tracklution starts at €39/month. With this little money, you practically outsource all technical aspects of your conversion tracking and avoid hiring a developer to do this. And, what's best: Nothing squirky, no strings attached - simply, if you're not happy, you don't pay!

You can try it out and verify everything works with our completely free and non-binding 30-day trial. ✨ For more information on our pricing, please take a look into the Plans & Pricing page.

Nice, we thought you'd never ask! To get started:

1. Create your Tracklution account
2. Connect your conversion data from affiliate networks with a simple postback setup
3. Connect your favourite marketing platforms via our ready-made integrations and start sending conversion data to ad platforms!

We're also from EU (designed and built in Finland 🇫🇮), so we know exactly what you're talking about! All data is naturally stored in EU for our EU clients, according to GDPR.

Tracklution works with all major affiliate paltforms. Simply, if your affiliate network supports postback URLs, we support it. You can also configure postbacks from multiple affiliate networks into a single Tracklution account.

Yep! Simply send an email to our friendly Partnerships Manager Tim at tim@tracklution.com, and he'll be happy to help you get started.

Our team is here to help! Visit our Docs Center or contact us directly via the little chat button on the bottom right corner ↘️ or send us an email to support at tracklution.com!