Conversion tracking made SIMPLE for affiliate publishers
Send conversion data to Google, Facebook, TikTok & more without any tech work.
Easy installation that can be done in minutes
Plug-and-play integrations to marketing platforms
Track real conversions with postbacks from affiliate network
Trusted by these and 1,000+ other companies turning their conversion data into measurable growth
🚫 The Problem:
Your Ad Campaigns Are Flying Blind
Affiliate marketing success depends on great traffic buying. But without feeding conversion data back into Google Ads, Facebook, or TikTok, your campaigns underperform.
This is because you can’t install tracking pixels on advertiser sites. And setting up server-to-server postbacks and API connections from affiliate networks to ad platforms is time-consuming, messy, and usually impossible for publishers.
No data = no fuel for ad platforms' algorithms = wasted ad spend and limited growth.
That ends now.
✅ The Solution:
Tracklution Affiliate Postback Engine
With Tracklution, you get a seamless way to:
Gather conversion data
Receive server-to-server postbacks from your affiliate network
You can configure data flows from multiple sources
Send data to ad platforms
Send conversion data to Google Ads, Meta, TikTok, Snapchat, and more
No tech work required with our plug-and-play integrations
Scale your business
Send data back to ad platforms to train algorithms bring you more conversions
Buy better traffic and grow your business with real conversion data
Supercharge your affiliate ROAS starting at €31/month
Tracklution feeds your advertising accounts with accurate conversion data, so the platforms can do their job:
optimize, scale, and bring more converting users.
Not satisfied? Don't pay - it's that simple.
What you as an ✨ affiliate publisher ✨ get when using Tracklution Solve your tracking problems in a matter of minutes | |
|---|---|
✅ Track conversions with simple postback | You can receive postbacks from one or multiple affiliate networks |
If you drive traffic to your own website, you can also implement pixel for remarketing audiences | |
✅ Short and simple onboarding | Implement in minutes, no developer work involved |
✅ Utilize our plug-and-play integrations | Google Ads, Facebook & Instagram, TikTok, Snapchat, Microsoft Ads, Pinterest... |
Connect as many platforms as you like! | |
✅ Access to Tracklution Dashboard | Manage everything in one place in a simple dashboard |
✅ All inclusive server-side tracking | No server costs, integration work or technical maintenance |
✅ Access to professional support | You can always contact our tracking specialists via email or live chat |
✅ All this leads to... | Smarter targeting through trained ad algorithms 🧠 |
Better CPA and ROAS 🎯 | |
Faster testing and scaling of offers ⚡️ |
No credit card required, cancel anytime.
Step by step guide: How to track conversions as an affiliate publisher
Follow these steps to integrate your affiliate conversion data with digital advertising platforms like Meta (Facebook & Instagram), Google Ads, Google Analytics, and many more. Tracklution is the only tool you need, and everything is plug-and-play. Meaning you can forget all extra hassle with tools like Zapier, CRM, GTM and it's datalayer, json, authentications between tools, and other nerdy stuff...
Step 1
Configure your affiliate postback
4 minutes
Kick off your free trial by creating an account to Tracklution. Follow our setup guide to configure your affiliate postback to point to your Tracklution account. This will enable the affiliate platform to automatically send each conversion to Tracklution, so it can be then forwarded to your marketing platforms.
This is a super easy step and we'll virtually hold your hand with our clear onboarding guide telling you exactly what you need to do!
Step 2 (OPTIONAL)
Connect your landing page
3 minutes
This is an optional step. If you drive traffic to your own landing page(s), you might want to also implement Tracklution pixel there. This enables tracking website events like pageviews and use these for building audiences.
And again, no worries: We will tell you exactly what to do in our onboarding guide, so you only need access to your website's tag manager or source code, and some copy-paste skills!
Step 3
Connect marketing platforms
3 minutes
Next you want to ensure your conversion data is sent back to your marketing algorithms to optimise your performance.
This happens with a few simple clicks: Just link your Tracklution account to Google Ads, Meta Conversion API, Google Analytics, and many other marketing platforms.
🎉That’s it! Sit back and enjoy seamless conversion tracking!
That’s it! Sit back and enjoy seamless conversion tracking!
Explore the integrations
Connect your conversion data with Google Ads, Google Analytics 4, Facebook and many other Conversion API integrations without any technical skills.
Google Ads
Google Ads API
PopularMeta Conversion API
PopularTikTok
TikTok Events API
Google Analytics 4
GA4 Measurement Protocol
Google Analytics 4
GA4 Client Side
PopularMeta Conversion API
LinkedIn Conversions API
Snapchat
Snap Conversions API (CAPI)
Microsoft Ads
Microsoft Ads
Webhooks
Send data to any URL
Klaviyo
Klaviyo API
Reddit Conversions API
Adform
Adform
And More
Try it yourself!
Custom Connector
Don’t just take our word for it
See what our happy customers have to say about cracking the tracking puzzle with Tracklution. Spoiler alert: They love it! 🧡
"Conversion tracking with accurate conversion data is a must to succeed with paid advertising. Tracklution enabled us to elevate the optimization of our Google campaigns to an entirely new level. With Tracklution, we are able to seamlessly connect our conversion data with online advertising."
Joose Pinomaa
CCO
"After switching to Tracklution's server-side tracking, we increased our conversion reporting accuracy by over 35%. This resulted into -15% lower customer acquisition costs and +42% new customers compared to the previous year."
Heiman Safeen
Growth Officer
"I prepared to present a few month project for my e-commerce client to implement the tracking setup they need. But then I ran into you, and you perfectly solved the problem for me and my client. Fantastic! The referral link also generates nice income when you add on clients."
Susanna Aro
Marketing Consultant
"We were able to double our revenue from Meta Ads after switching to Tracklution. Tracklution enables us to flexibly try out new traffic acquisition channels without bothering our developers to build new Conversion API integrations."
Oula Lehtinen
Founder
"I've used Tracklution's server-side tracking tool for one of my e-commerce clients running on Shopify. The implementation was a breeze and it also enables the automation of offline conversion tracking for brick-and-mortar store sales."
Riku Olenius
Freelancer
"We use a booking and payment system that did not support conversion tracking with pixels, for example the automation of Google Ads conversion tracking was impossible. It was super easy to solve this issue with Tracklution. We saw an instant +32,1% uplift in our conversion metrics in Google Ads and Meta Events Manager!"
Nanne Niemi
Co-founder
Everything you need for conversion tracking
Supercharge your affiliate ROAS starting at €31/month
Tracklution feeds your advertising accounts with accurate conversion data, so the platforms can do their job:
optimize, scale, and bring more converting users.
Not satisfied? Don't pay - it's that simple.
What you as an ✨ affiliate publisher ✨ get when using Tracklution Solve your tracking problems in a matter of minutes | |
|---|---|
✅ Track conversions with simple postback | You can receive postbacks from one or multiple affiliate networks |
If you drive traffic to your own website, you can also implement pixel for remarketing audiences | |
✅ Short and simple onboarding | Implement in minutes, no developer work involved |
✅ Utilize our plug-and-play integrations | Google Ads, Facebook & Instagram, TikTok, Snapchat, Microsoft Ads, Pinterest... |
Connect as many platforms as you like! | |
✅ Access to Tracklution Dashboard | Manage everything in one place in a simple dashboard |
✅ All inclusive server-side tracking | No server costs, integration work or technical maintenance |
✅ Access to professional support | You can always contact our tracking specialists via email or live chat |
✅ All this leads to... | Smarter targeting through trained ad algorithms 🧠 |
Better CPA and ROAS 🎯 | |
Faster testing and scaling of offers ⚡️ |
Accurate conversion tracking, zero hassle 🫰
Start feeding ad algorithms with accurate conversion data today
No credit card required, cancel anytime.
Frequently Asked Questions 🤓
Why is sending conversion data back to ad platforms important for affiliate publishers?
Because algorithms need data to drive results.
When affiliate publishers buy traffic on platforms like Google Ads, Meta (Facebook & Instagram), TikTok, or Snapchat, they rely on those platforms’ algorithms to optimize for conversions. But if no conversion data is sent back, the algorithms are flying blind.
❌ Here’s what happens without conversion tracking: Your campaigns don’t know what’s working and the platforms can’t optimize bids, audiences, or placements. You waste budget on underperforming traffic and you can’t scale what’s actually converting.
And since affiliates typically can’t place pixels on the advertiser’s thank-you page, this feedback loop is broken by default.
✅ By sending server-side postbacks to your own endpoint (like Tracklution), and then relaying those events to ad platforms, you give their algorithms the fuel they need to optimize for the right outcomes, improve targeting and delivery, lower your CPA - and, ultimately, increase your ROAS. 🤑
In short: no data in = no results out. With conversion feedback in place, you’re not just buying traffic, you’re buying profitable growth.
What is server-side tracking, and why affiliate publishers need it?
As an affiliate, you don’t control the advertiser’s thank-you page, so you can’t install tracking scripts. Your conversions stay locked inside the affiliate network dashboard and never reach ad platforms like Google, Meta, or TikTok. That means poor optimization, wasted budget, and limited scale.
Server-side tracking lets you send conversion data from server to server, instead of relying on browser pixels you can’t place on the advertisers' websites. With Tracklution, this process is made easy. We receive postbacks from your affiliate network, process the data, and send it to your ad platforms automatically. No tech setup, no APIs, no headaches.
👉 Better data = better performance.
How difficult is the setup?
Thanks to our tech wizards, the setup is easy peasy. It literally only takes 5 minutes. 🧙 You don’t need to write a single line of code or bother your developer team. If you have access to your affiliate network's portal and marketing platforms, such as Google Analytics, Facebook Ads and Google Ads, you’re good to go. We offer detailed instructions and fast support if you need any help.
Which marketing platforms do you support?
Tracklution supports multiple platforms, including: Google Ads, Google Analytics 3, Meta Conversion API (Facebook & Instagram), TikTok Events API, LinkedIn Ads, Microsoft Ads (Bing), Snapchat Ads, Pinterest Conversions API, and Adform API.
What does it cost?
Tracklution starts at €39/month. With this little money, you practically outsource all technical aspects of your conversion tracking and avoid hiring a developer to do this. And, what's best: Nothing squirky, no strings attached - simply, if you're not happy, you don't pay!
You can try it out and verify everything works with our completely free and non-binding 30-day trial. ✨ For more information on our pricing, please take a look into the Plans & Pricing page.
How do I get started?
Nice, we thought you'd never ask! To get started:
- Create your Tracklution account
- Connect your conversion data from affiliate networks with a simple postback setup
- Connect your favourite marketing platforms via our ready-made integrations and start sending conversion data to ad platforms!
I'm in EU. How does Tracklution fit to GDPR?
We're also from EU (designed and built in Finland 🇫🇮), so we know exactly what you're talking about! All data is naturally stored in EU for our EU clients, according to GDPR.
Read more about security & privacy at Tracklution »
What affiliate networks are supported? Can you connect multiple ones?
Tracklution works with all major affiliate paltforms. Simply, if your affiliate network supports postback URLs, we support it. You can also configure postbacks from multiple affiliate networks into a single Tracklution account.
Do you have packages for agencies?
Yep! Simply send an email to our friendly Partnerships Manager Tim at tim@tracklution.com, and he'll be happy to help you get started.
How can I get support or learn more about Tracklution?
Our team is here to help! Visit our Docs Center or contact us directly via the little chat button on the bottom right corner ↘️ or send us an email to support at tracklution.com!
Seriously, what are you waiting for?
It literally only takes a few minutes of your time to unlock conversion tracking and scale your marketing results through the roof. Accurate conversion tracking starts here!
14-day trial included. No credit card needed.