Where performance meets compliance
Conversion tracking doesn’t have to be a compliance risk. Tracklution helps brands meet the highest standards in privacy, security, and compliance - while delivering accurate conversion tracking and improving marketing performance.
Get full control & visibility into tracked data
Configurable data location & retention
SOC2 & ISO27001 certified
Tracklution is the go-to solution for 1,000+ teams that need both performance and accountability
Gain control & get rid of the black box
With Tracklution, your marketing team gets the insights they need, while you get full visibility, documentation, and control over what data is collected and shared – as required by modern privacy laws like the GDPR.
Tracklution replaces black-box client-side tracking with a hybrid setup that’s transparent, secure, and built for compliance from day one.
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What makes Tracklution a safer choice?
🔍 Full control & transparency into what’s tracked and shared
🔒 Prevent uncontrolled access to your website data
🫡 Your data remains yours (we are just a software provider)
🔗 Track with hybrid or server-side only setup
📦 Sandbox isolation for client-side trackers
🛡️ SOC 2 Type II, ISO 27001, and regular VAPT audits
✅ GDPR-compliant architecture
🌍 You choose where your data is located
📝 DPA available – or we’ll sign yours*
🧰 Option for dedicated infrastructure & custom data retention periods*
*Available on Pro and Enterprise plans
— Still on pure client-side tracking? That's risky. 😬
Tracklution handles the boring infrastructure - but you retain full control over what’s tracked and sent.
You decide what data flows. We take care of scalability, hashing, matching, and keeping up with ad platform changes.
Client-side tracking
No visibility into what data is shared with 3rd parties
Gives uncontrolled access into your site content
No server-side routing - no control
You need to manage formatting & hashing
Requires a developer to gain more control
Server-side tracking with Tracklution
Transparent by design: All data is visible and traceable
Client-side scripts run in a controlled sandbox
Server-side routing gives you control & audit trail
Works with hashed or anonymized inputs (can even do it for you)
You decide what is collected and what is shared
Proven security & privacy standards 🤝
We take data privacy and platform standards seriously. Tracklution is fully GDPR-compliant and certified under both ISO27001 and SOC2. Your data remains 100% yours — we never claim any rights to it. You have full control over what is tracked and what is sent to ad platforms. We’re simply your secure, privacy-first system provider.
Read more about information security at Tracklution »
Read more about development processes at Tracklution »
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But... how this ACTUALLY works?
I get it, you want to understand the ins and outs of it. Here we go.
- Browser-Side Tracking
Lacking control & transparency
Third-party tracking pixels have long been the standard – but they come with serious compliance challenges. These scripts often collect user data without full transparency, run uncontrolled code in the browser, and offer little insight into what’s actually being shared with external platforms.
With growing privacy regulations, cookie restrictions, and user consent requirements, traditional client-side tracking is no longer just incomplete – it’s also increasingly risky. It leaves companies exposed to data leaks, audit issues, and compliance violations.
- Server-Side Tracking (Custom/In-House Built)
Flexible & transparent but fragile and risky
Building your own tracking infrastructure is possible but it comes with significant cost, complexity, and compliance risk.
You’ll need to manage servers, handle security updates, maintain integration with constantly changing ad platform APIs, and ensure full alignment with privacy laws like the GDPR. Every change introduces potential vulnerabilities, audit gaps, or legal exposure.
It’s not just time-consuming – it’s an ongoing responsibility with real consequences.
- Server-Side Tracking with Tracklution
Simple to implement & trusted to stay compliant!
Tracklution takes care of the complex, compliance-sensitive parts of tracking from secure server infrastructure and scalable data handling to privacy-safe first-party data collection and fully managed integrations with ad platforms like Meta, Google, and TikTok.
You stay in control of what’s collected and when, with a setup that’s fully aligned with modern privacy standards – and live in as little as 15 minutes.
Where do you want to install Tracklution?
Still evaluating your options? Here’s the full breakdown.
We’ve put together a clear comparison of the most common server-side tracking setups – including their impact on security, compliance, flexibility, and maintenance.
Client-Side Tracking Relies on users' device to execute tracking | Custom-Built Server-Side Tracking Custom-built tracking infrastructure | Server-Side Tracking with Tracklution Plug-and-play server-side tracking | |
|---|---|---|---|
Data Control | ❌ Uncontrolled access, no transparency | ⚠️ Depends on how it's implemented | ✅ You decide what is tracked, full transparency |
Compliance | ❌ Not applicable | ❌ Requires manual legal review | ✅ SOC2 & ISO27001 certified |
Data Hosting | ❌ No control over data location | ⚠️ Must configure and maintain | 🌍 Choose your location |
DPA & Legal Docs | ❌ Not available | Not applicable | ✅ Yes, standard or custom |
Security Standards | Not applicable | ❌ Often lack external audits | 🔐 SOC 2 Type II, ISO27001, VAPT |
Maintenance load | Not applicable | ❌ Needs ongoing care | ✅ Included |
Transparency | ❌ No visibility or transparency at all | ⚠️ Build custom logging or UI for transparency | ✅ Simple UI to see exactly what’s tracked |
Scalability | Not applicable | ⚠️ Needs ongoing care | 📈 Auto-scaling infrastructure |
Implementation time | Weeks; Depends on expertise level | 🐌 Months to plan, build, audit, and deploy | 🚀 Set up in 1–2 days max |
Flexibility | Nope - take it given, use it as it is | ⚙️ Flexible but slow, fragile, and costly to adapt. | 🔄 Pretty flexible. Get in touch to confirm fit to your needs. |
Total Cost of Ownership | ♾️ If you calculate the risk, well... | 💸 Dev time + infrastructure + audits + maintenance | ✅ Predictable, usage-based SaaS pricing |
Ready to move forward?
Tracklution supports your compliance process from day one – with documentation, certifications, and full transparency.
FAQ
Is Tracklution GDPR-compliant?
Tracklution is GDPR-compliant and designed with privacy by design principles, and you always have full visibility and control over data being processed. We always sign a DPA with our clients, where you remain the Data Controller; we act as your Processor under standard data processing terms.
Where is data hosted?
By default, EU client data is processed and stored in Stockholm, Sweden. Clients on Pro or Enterprise plans can select a dedicated region or custom hosting location.
Can we sign our own DPA?
In Pro and Enterprise plans, we’re happy to review and sign your custom DPA. We also offer our own pre-signed standard DPA for easier onboarding.
What certifications does Tracklution hold?
Tracklution holds SOC 2 Type II and ISO 27001 certifications. We also undergo regular third-party penetration testing and audits.
Can we control what data is tracked or shared?
Absolutely. You decide what is tracked and what gets sent to ad platforms. You can even hash or anonymize data before it is sent to Tracklution.
Can we isolate client-side tracking?
Yes. Tracklution’s hybrid tracking runs client-side scripts inside a sandbox, preventing uncontrolled access to your site or visitor data.
Can we make it server-side only?
Yes. Server-side-only tracking setups are fully supported for organizations that require it.
How long is data retained?
By default, event data is retained for 12 months, but this is configurable on Pro/Enterprise plans. We store only what’s needed to deliver the service, and nothing more.
Do you fill out vendor security questionnaires?
Yes. We’re happy to collaborate with your legal, IT, or procurement team to complete security reviews and screening documents.
Is this just a workaround to bypass user consent?
No. You should fully respect user consent. Tracklution is designed to work within local privacy regulations like the GDPR.
You have full control over when and how tracking occurs. Tracklution can be configured to integrate with your consent banner, either by reading consent status automatically or through manual setup. You can also define default consent behaviors, decide when to use first-party cookies, and tailor tracking logic based on user permissions – all in a transparent, compliant way.
Tracklution also provides full support for platform privacy features like Google’s Consent Mode v2 & Advanced Consent Mode.
What is server-side tracking?
Server-side tracking (also known as server-side tagging) is a way to collect first-party data by routing tracking events through a backend server, instead of relying on the user’s browser or device, like traditional client-side tracking.
By shifting data collection to the server, you reduce data loss, improve site performance, and gain greater control and visibility into what’s actually being tracked. Server-side tracking also helps you bypass ad blockers and cookie restrictions, giving you more accurate and reliable data.
That means your ad platforms get better signals and your digital marketing strategies perform more effectively as a result.
Do you offer support?
Yes! We're happy to assist you whenever you are in a need of a hand. Feel free to send us a chat message in the bottom right corner of this page or email us at support@tracklution.com.
Convinced! So, is there a free trial to get started?
Absolutely! You can always try out Tracklution with our free trial. No credit card is required to get started and you can cancel anytime.