How Tracklution works

Third-party pixels have been the standard for years. They’re free and easy to set up, but increasingly complex purchase journeys, cookie restrictions, privacy updates, and ad blockers mean they no longer capture the full picture. Your conversions disappear, and ad platforms end up optimizing based on incomplete data.

Setting up your own tracking infrastructure is an option, but it’s time-consuming, costly, and requires continuous maintenance. You’ll need developers, servers, and regular updates and maintenance just to keep it running smoothly. 

Tracklution does all the heavy lifting for you: accurate first-party data capture, offline conversion tracking, servers that scale perfectly whether it’s the off-season or peak traffic, and pre-built ad platform CAPI integrations – all in one place and set up in 15 minutes.

You’ll lose conversion data due to ad blockers, iOS restrictions, and browser privacy updates. That means ad platforms will optimize based on incomplete or inaccurate data, costing you more money.

Nope! Tracklution is built to be used by all kinds of marketers. If you’ve never worked with tracking before and would like a helping hand, our friendly team is here to help you. 

You can build your own server-side tracking setup—but it’s not a one-off project. You’ll need to manage cloud infrastructure, maintain multiple API connections, handle deduplication logic, stay on top of every platform’s changes, and build out support for offline conversions.

Tracklution gives you all of that out of the box. Fully managed, always up to date, and built to scale. Your devs can focus on your product, not maintaining a mini attribution engine.

You can track offline conversions using webhooks. That includes phone calls, in-store sales, CRM-qualified leads – basically anything that happens outside your website. Just send those events to Tracklution, and we’ll pass them to the right ad platforms.

No. Since Tracklution processes data on the server side, it’s much more efficient and faster than traditional client-side tracking.

When your ad platforms get better data, they optimise better. So this means sharper targeting, smarter bidding, and higher ROAS. It’s not magic (even if it might seem like it) it’s just better inputs leading to better outputs.

An eager beaver, huh? We love to see it. Most users see a difference within a few days—especially if your tracking was patchy before. Conversion counts go up, ad platform signals improve, and campaign performance starts trending in the right direction.

sGTM is powerful, but it comes with a lot of overhead. You’re responsible for setting up and managing the servers, keeping APIs up to date, debugging data issues, and configuring everything manually for each platform.

Tracklution does all of that for you, with prebuilt connectors, automatic deduplication, offline conversion support, and a fully managed backend. It’s like going from DIY to done-for-you. 

Nope, you don't need a server-side tag manager. Your current, already running (client-side) tag manager is enough. You can re-use everything you’ve already set up there.

Yes. We automatically handle deduplication to ensure platforms like Facebook and Google Ads don’t count the same conversion multiple times.

We offer webhooks for receiving conversion data, so you can integrate Tracklution with any system.

Not at all. Server-side tracking doesn’t bypass consent, it just changes how data is sent. You still need to handle consent properly on your site, and Tracklution can be configured to respect whatever consent setup you’re using.

Tracklution is built to support GDPR compliance, but like with any tool, it depends on how you use it.

We do our part: data is stored in Europe, we’ve got solid data processing agreements (DPAs) in place, and data can be removed by request any time.

Safeguarding our customers’ data is our number one priority. Our infrastructure is independently validated by industry-standard frameworks like SOC 2 and ISO 27001.

Importantly, we never gain access or control over your data – we simply provide the technical infrastructure for you to track and transmit it securely.

You’ll still need to do your part: make sure you have a legal basis for collecting data and that your consent setup is in place.

With us, you get full visibility and transparency. Unlike most tracking setups, Tracklution removes the black box. You’ll always know what’s being tracked, where data goes, and how it’s handled, which makes staying compliant a whole lot easier.

Enjoy the first 30 days on us—no credit card required, and you can cancel anytime. After the trial period, you can explore our pricing options here.

You can, but you’ll keep wasting your budget until you fix your tracking. The sooner you set up Tracklution, the sooner your data gets sorted, and the faster your campaigns can improve.