Capture +30-40% more conversions: Your step-by-step guide to switching to Tracklution safely

Are you considering server-side tracking but worried about disrupting your current setup? That's completely understandable! For this reason, we created the guide to walk you through validating if Tracklution is working correctly before making the full switch, ensuring a smooth transition without breaking your existing tracking.

See the difference for yourself

As we've seen, traditional tracking methods are missing 30-40% of conversions. Tracklution users typically see +34% more conversions and an -18% lower customer acquisition cost, but naturally, you want to verify these benefits yourself before committing.

The no-risk validation process

The good news is that you can fully validate Tracklution's effectiveness without disrupting your current tracking setup! Here is a step-by-step guide on how:

✅ Step 1: Install Tracklution without fear 💪

Zero disruption installation: Install the Tracklution first-party tag alongside your existing tracking. Worry not, it won't interfere with your current tracking setup

Visual confirmation: Watch your events appear in the Tracklution dashboard before sending anything to ad platforms

Step-by-step guidance, if you need it: Follow our clear written instructions for a foolproof setup

✅ Step 2: Validate event tracking 🔎

Match your current events: Ensure Tracklution is tracking the same events as your previous setup (Page views, add to carts, purchases, etc.). We can't deliver events that aren't tracked 😐

Important note for EU clients: Verify that the Tracklution tag loads at the same time as your previous tracking tag, particularly regarding consent handling. For example, if your old tag loads only after consent is given, ensure Tracklution does the same; if the old tag loaded before consent, match that behavior with Tracklution

✅ Step 3: Set up event delivery to ad platforms 🪂

For Meta, TikTok, Snapchat & Pinterest:

All events are delivered by default once you add your connector credentials (pixel ID, API access token, etc.) to the connector settings

Critical comparison tip: To avoid duplicate data and enable clean comparison, you have two options.

Simple method (which we recommend): Pause your existing tags (easily done in GTM by just pausing them) and connect Tracklution to the same pixel - you'll see the uplift in data almost immediately in Meta Events Manager.

More advanced method: Use a different pixel ID than your current setup, though this is usually more complicated to set up.

Important to note: If both sources (old and Tracklution) are sending data to the same pixel simultaneously, it will result in duplicate data and make comparison impossible.

For Google Ads, LinkedIn & Microsoft Ads:

Unlike Meta's approach, only the specific conversion actions you have created will be delivered to the connector, and not all events by default. Make sure you are sending all the events you were previously receiving to the ad platform from the old pixel

Tracklution creates two new conversion lists for each action:

• Purchase Click conversion: Conversions with a Google Click ID (delivered via CAPI)
• Purchase View-Through / Engagement Conversion: Conversions without a Click ID (using Enhanced Conversions)

Important comparison note: Usually these lists are not separated in traditional setups, so when comparing to your old setup, count the values of these two lists together. This separation also greatly benefits the advertisers, as it provides additional insights into click conversions versus conversions coming from ad interactions (without click), giving more granular visibility into the campaign performance.

The new conversion lists make side-by-side comparison with your existing setup straightforward

✅ Step 4: Measure the benefits 🤩

After running both systems in parallel, compare these key metrics:

Conversion volume: How many more conversions is Tracklution capturing? This should be visible immediately after implementation

Event match quality in Meta: You should see an increase in your event match quality score after a few weeks of having server-side tracking in use, as you're now able to send more event identifiers that Meta can use for matching

Customer acquisition cost: Measure the reduction and high five yourself after a few weeks of implementing server-side tracking and CAPIs

Return on ad spend: Compare how much lower your ad spend is while maintaining same or better results

The risk-free path forward

What makes this process no-risk, and not just because we said so:

See before you send: Tracklution shows you captured events in the dashboard before you connect any ad platforms

Easy platform testing: Once you're confident in the tracking, it's plug-and-play to test with different ad platforms

Data-driven decision: Only switch fully when you've seen the concrete benefits

Addressing your biggest concerns

"What if I break my current tracking setup?"

Tracklution installs alongside your existing setup, and doesn't replace it. Both systems run in parallel until you decide to make the switch. Your current tracking continues to function exactly as before.

"Will this create duplicate conversions?"

Not if you follow our setup instructions. For platforms like Meta, we'll guide you to pause old pixels to make things simple. For Google Ads, Tracklution creates new conversion lists, keeping your data clean and comparable.

"Is this technically complicated?"

We've designed Tracklution for marketers, though many developers use it too, to simplify their work!

Our detailed instructions and video tutorials make installation and troubleshooting straightforward, and our support team is here for you if you need assistance.

"What if it doesn't work for my specific setup?"

That's exactly why this validation process exists! You can verify everything works with your specific website, events, and platforms before committing to the switch. However, we are super confident that Tracklution works with all kinds of websites! If for some reason you're struggling with making it work, we're more than happy to help out!

"How long will it take to see results?"

You'll see events appearing in your Tracklution dashboard immediately after installation. For meaningful ad platform comparisons, we recommend running both systems in parallel for 2-4 weeks.

Ready to start? 🏎️

Don't let fear of breaking your tracking hold you back from capturing the 30-40% of conversions that you earned but are currently missing. Install Tracklution alongside your existing setup, validate the benefits, and then make the switch when you're completely confident.

Your marketing performance (and your budget efficiency) will thank you.

Start your free trial today or contact our team if you're ready to stop losing 30-40% of your conversions!