Product Update for April 2024: LinkedIn Connector

Table Of Contents:

1. Why Use the LinkedIn Connector?
2. Setting Up LinkedIn Ads with Tracklution
3. Minor Updates
4. Current Connectors

Hello Tracklution Community,

We're excited to announce this month's product highlight: The highly-requested LinkedIn Connector is ready to rock and will be rolled out to our users during the next 2 weeks! This is the perfect opportunity for you to have a top-notch conversion tracking setup also towards LinkedIn and get the best out of LinkedIn advertising 😁

Why is it important to use the LinkedIn Connector?

If you have already installed Tracklution to your site, you are only a few clicks away from better LinkedIn tracking and the LinkedIn Conversions API! Tracklution enables you to send more – and more accurate – conversion data to LinkedIn. Avoid losing conversions and get better results from your LinkedIn ads!

If you haven’t yet installed Tracklution, that’s not a problem: Simply create an account and get started with better conversion tracking right away. In other words, with Tracklution you implement server-side tracking to your website in a matter of minutes, and the LinkedIn Connector is only one of many tools under our belt!

How to set up LinkedIn Ads (Ad Campaign Manager) with Tracklution?

Select the LinkedIn Connector from the "Connectors" section on your Tracking Container's main page. You will be redirected to the LinkedIn Connector's setup page.

1. Authenticate your LinkedIn Account with Tracklution. Tracklution will redirect you back after you have authenticated.
2. Select the Ad Account(s) you want to associate with Tracklution LinkedIn Connector and Conversion Rules.
3. Enter the LinkedIn Partner ID associated with your Insight Tag. This is used for Conversion Event Deduplication.
4. All done!

Now you have LinkedIn Insight Tag and LinkedIn Conversions API in use! Both methods are used to enable deduplication and data synchronization between the Insight Tag and Conversions API.

Set up LinkedIn connector here »

Minor Updates

Besides the brand new LinkedIn Connector, we've made some enhancements to the existing TikTok Connector. We also added some nice analytics candy for each Tracking Container, showing incoming and delivered events in total and per ad platform. This is especially useful for following trends and helps in noticing and debugging if something is wrong with your tracking. 👌️

We currently provide Connectors for:

• Google Ads
• Google Analytics 4
• Meta Ads (Facebook and Instagram)
• Snapchat Ads
• TikTok Ads
• LinkedIn Ads

Which ad platforms should we next connect with? 🤓