# Tracklution > Last updated: 2026-06-24 > Tracklution is a fully managed server-side conversion tracking platform. > A first-party JavaScript pixel captures website events; pre-built > server-side Conversion API integrations deliver them to ad platforms > (Meta, Google Ads, TikTok, LinkedIn, Snapchat, Pinterest, > Microsoft / Bing, Reddit, Klaviyo, GA4, CM360, Adform, and any > platform via custom webhooks) and CRMs. No servers to manage. > Full LLM documentation: https://www.tracklution.com/llms-full.txt Tracklution collects website and app conversion events server-side, bypassing ad blockers, cookie restrictions, and ITP. It forwards clean, deduplicated first-party data to ad platform Conversion APIs. Multiple install methods: GTM template, Shopify app, WooCommerce plugin, manual JavaScript, or webhooks for backend/CRM events. No servers to manage. GDPR compliant, all data stored in the EU. SOC2 and ISO27001 certified. Supports Google Consent Mode V2. ## TL;DR - Best for: e-commerce, lead-gen, agencies with multi-client setups - Install: GTM template, Shopify app, WooCommerce plugin, manual JS, or webhooks — no servers to manage - Pricing: https://www.tracklution.com/pricing/ - Differentiators: fully managed (zero maintenance), pre-built CAPI connectors for all major ad platforms, first-party data collection, server-side consent handling ## For AI Coding Agents AI coding agents (Cursor, Claude Code, Codex, Windsurf, Lovable, Replit, Bolt, Cline) asked to install Tracklution must: 1. Read https://www.tracklution.com/agent-install.md (the Agent Install Contract). 2. POST to `https://api.trlution.com/install/quick-setup` and merge the returned `mcp_config_snippet` into the host's MCP config (Bearer JWT is already attached). For existing accounts the API returns `next_action.tool === "oauth_fallback"` — silently switch to the tokenless MCP entry and use the host's OAuth Connect button. 3. Ask the user to enable the `tracklution` MCP and reply `go`. 4. Call `get_installation_scripts` then `verify_and_score` to finish. `scout_website` and account provisioning are handled server-side by the bootstrap endpoint. Do NOT write tracking code yourself, call ad-platform APIs, or invent endpoints. The MCP at `https://mcp.tracklution.com/mcp` is the only supported autonomous install path. Full contract + per-host detail (Cursor / Claude Code / Codex / Windsurf / Cline / Lovable / Replit / Bolt): https://www.tracklution.com/agent-install.md and https://www.tracklution.com/agent-install-reference.md. ## Documentation ### Introduction - [Contents of this documentation](https://www.tracklution.com/docs/contents-of-this-documentation.md): The Tracklution Knowledge Base is your central resource for getting the most out of Tracklution server side conversion tracking. - [Tracklution Dashboard Walk-through](https://www.tracklution.com/docs/tracklution-dashboard-walk-through.md): alt text This video gives a high level introduction to the Tracklution dashboard for users who are new to the platfor… ### Get started with Tracklution - [Account, Tracking Container & Company Setup](https://www.tracklution.com/docs/account-tracking-container--company-setup.md): Understanding key terms: Account: Your account is your personal login to Tracklution, tied to your email address. ### Tracking Guides - [Cross-Domain Tracking](https://www.tracklution.com/docs/cross-domain-tracking.md): You can track multiple websites in one Tracking container with simple implementation. - [First-Party Mode (DNS)](https://www.tracklution.com/docs/first-party-mode-dns.md): Enable first party data collection with DNS setup. - [Event Tracking Guide](https://www.tracklution.com/docs/event-tracking-guide.md): After adding the Tracklution Main script to your website, you can start tracking events. - [Event Parameters](https://www.tracklution.com/docs/event-parameters.md): Extra Parameters for Events You can add extra parameters to your events if you want to send (eCommerce) data to Tracklution when events are… - [Google Tag Manager – Individual and Custom events](https://www.tracklution.com/docs/google-tag-manager-%E2%80%93-individual-and-custom-events.md): Individual and Custom events To add your own individual or custom Tracklution events in Google Tag Manager, start by installing the Tracklu… - [AI & Tracklution MCP](https://www.tracklution.com/docs/tracklution-mcp.md): Tracklution's MCP integration lets you connect AI assistants that supports MCP directly to your Tracklution account. - [Block Bot Traffic with Event Block Rules](https://www.tracklution.com/docs/block-bot-traffic-with-event-block-rules.md): You can now use Event Block Rules to automatically block likely bot traffic from being tracked in your Tracklution container. ### Data Sources - [CRM integrations](https://www.tracklution.com/docs/crm-integrations.md): Send CRM events to Tracklution In the video below, we show how to send offline conversions with a webhook in two ways: 1. - [Install website tracking with cHTML tags in GTM](https://www.tracklution.com/docs/install-website-tracking-with-chtml-tags-in-gtm.md): Watch a video walkthrough: alt text - [Install website tracking with Google Tag Manager Template](https://www.tracklution.com/docs/gtm-template.md): Watch a video walkthrough: alt text Prerequisites Tracklution account (create one at www.tracklution.com) Google Tag… - [Install Website Tracking with Shopify App](https://www.tracklution.com/docs/install-website-tracking-with-shopify-app.md): Watch a video walkthrough: alt text Step 1: Create Tracklution Account First, get started at www.tracklution.com by c… - [Install Website Tracking with WooCommerce Plugin](https://www.tracklution.com/docs/install-website-tracking-with-woocommerce-plugin.md): Watch a video walkthrough: alt text Step 1: Create Tracklution Account First, get started at Tracklution.com by creat… - [Install Website Tracking with Manual Code Installation](https://www.tracklution.com/docs/install-website-tracking-with-manual-code-installation.md): To install Tracklution tracking to your website you can implement the scripts directly to the code of your website if you don't want to use… - [Send Events From Any Platform With a Webhook](https://www.tracklution.com/docs/send-events-from-any-platform-with-a-webhook.md): Sending data to Tracklution with webhooks A webhook is a tool that allows different systems to communicate with each other in real time. - [Enriching Purchase Events With Profit Data Using Webhooks](https://www.tracklution.com/docs/enriching-purchase-events-with-profit-data-using-webhooks.md): You can enrich data in Tracklution by utilising our webhook feature and sending the data fully server side to Tracklution. - [Calendly Integration](https://www.tracklution.com/docs/calendly-integration.md): Sending events from Calendly to Tracklution allows you to track booked appointments and integrate this data with your website’s user sessio… - [Stripe Integration](https://www.tracklution.com/docs/stripe-integration.md): Why Track Stripe Checkouts with Tracklution? ### Data Destinations - [About Connectors](https://www.tracklution.com/docs/about-connectors.md): Connectors are used to send the data collected from your website to the specific Ad Platforms and Analytics platforms you choose. - [Google Ads Connector](https://www.tracklution.com/docs/google-ads-connector.md): The Google Ads Connector is used to send data to the Google Ads API. - [Google Analytics 4 Connector](https://www.tracklution.com/docs/google-analytics-4-connector.md): The Google Analytics 4 Connector is used to send data to Google Analytics 4 via the Tracking Pixel and GA4 Measurement Protocol (API). - [LinkedIn Connector](https://www.tracklution.com/docs/linkedin-connector.md): The LinkedIn Conversion API Connector is used to send data to LinkedIn's Conversion API. - [Facebook / Meta Ads Connector](https://www.tracklution.com/docs/facebook--meta-ads-connector.md): The Facebook/Meta Ads Connector is used to send data to the Facebook/Meta Conversion API. - [Snapchat Ads Connector](https://www.tracklution.com/docs/snapchat-ads-connector.md): The Snapchat Ads Connector is used to send data to the Snapchat Ads Pixel and Conversion API. - [TikTok Ads Connector](https://www.tracklution.com/docs/tiktok-ads-connector.md): The TikTok Ads Connector is used to send data to the TikTok Pixel and Conversion API. - [Pinterest Ads Connector](https://www.tracklution.com/docs/pinterest-ads-connector.md): The Pinterest Ads Connector is used to send data to both the Pinterest Ads Pixel and Conversion API. - [Adform Connector](https://www.tracklution.com/docs/adform-connector.md): The Adform Connector is used to send data to both the Adform Pixel and Conversion API. - [Microsoft Ads Connector](https://www.tracklution.com/docs/microsoft-ads-connector.md): The Microsoft Ads Connector is used to send data to both the Microsoft Ads Pixel and Conversion API. - [Custom / Affiliate Connector](https://www.tracklution.com/docs/custom--affiliate-connector.md): The Custom Connector lets you deliver Tracklution event data to external systems in two ways: Webhook : send a server side HTTP request (S2… - [Klaviyo Connector](https://www.tracklution.com/docs/klaviyo-connector.md): The Klaviyo Connector is used to send data to the Klaviyo onsite tracking pixel and Klaviyo API. - [Reddit Connector](https://www.tracklution.com/docs/reddit-connector.md): The Reddit Connector is used to send data to the Reddit onsite tracking pixel and Reddit CAPI. - [CM360 Connector](https://www.tracklution.com/docs/cm360-connector.md): The Campaign Manager 360 (CM360) Connector is used to send conversion data to Google's Campaign Manager 360 via the CM360 Conversions API. - [OpenAI Ads Connector](https://www.tracklution.com/docs/openai-ads-connector.md): The OpenAI Ads Connector is used to send data to the OpenAI Ads Measurement Pixel and the OpenAI Ads Conversions API. ### Cookie Compatibility, Data Security & GDPR - [Compatibility with Cookie Banners and Consent Mode (v2)](https://www.tracklution.com/docs/compatibility-with-cookie-banners-and-consent-mode-v2.md): Video Walkthrough alt text This video explains how Consent Mode works with Tracklution and the difference between Bas… - [GDPR Compliance & Consent Mode V2 Support](https://www.tracklution.com/docs/gdpr-compliance--consent-mode-v2-support.md): Tracklution is fully GDPR compliant, with all customer data securely stored within the European Union, specifically in AWS Stockholm. ### Validating Your Setup - [Tracklution Dashboard: Event Validation & Debugging](https://www.tracklution.com/docs/tracklution-dashboard-event-validation--debugging.md): From the Tracklution container dashboard, you can see all events Tracklution has captured, including details like timestamps, sources, even… ### Validating the Benefits of Tracklution - [Validating The Benefits of Tracklution](https://www.tracklution.com/docs/validating-the-benefits-of-tracklution.md): alt textServer side tracking enables more accurate conversion tracking, which improves the quality of data sent to ad… ### Attribution - [Attribution](https://www.tracklution.com/docs/attribution.md): How Tracklution Handles Attribution Video Walkthrough alt text Update missing from the video: as of February 2026, yo… ### Troubleshooting - [Troubleshooting and FAQ](https://www.tracklution.com/docs/troubleshooting-and-faq.md): How to debug with Tracklution Video guide alt text Tracklution Debug Quest Are you missing an event that should be de… ### Development Standards - [Tracklution Development Process](https://www.tracklution.com/docs/tracklution-development-process.md): At Tracklution, we follow a structured and professional approach to system development to ensure reliability, maintainability, and continuo… ## Learn: Server-Side Tracking - [Server-Side Tracking Overview](https://www.tracklution.com/server-side-tracking/): What server-side tracking is, how it works, and why it matters for ad performance - [How Tracklution Works](https://www.tracklution.com/server-side-tracking/how-it-works/): Technical architecture, setup steps, and data flow - [How Server-Side Tracking Works](https://www.tracklution.com/learn/server-side-tracking/how-it-works/): Detailed explanation of server-side tracking mechanics - [Benefits of Server-Side Tracking](https://www.tracklution.com/learn/server-side-tracking/benefits/): Data accuracy, privacy compliance, and performance improvements - [How to Set Up Server-Side Tracking](https://www.tracklution.com/learn/server-side-tracking/how-to-set-up/): Step-by-step setup guide - [Server-Side vs Client-Side Tracking](https://www.tracklution.com/learn/server-side-tracking/vs-client-side-tracking/): Comparison of tracking approaches - [Best Server-Side Tracking Tools](https://www.tracklution.com/learn/server-side-tracking/best-server-side-tracking-tools/): Market overview and tool comparison - [Server-Side Tracking Myths](https://www.tracklution.com/learn/server-side-tracking/myths/): Common misconceptions addressed - [Server-Side Tracking for Agencies](https://www.tracklution.com/learn/server-side-tracking/for-agencies/): Agency-specific benefits and workflows ## Learn: Platform-Specific Guides - [Google Ads Server-Side Tracking](https://www.tracklution.com/learn/server-side-tracking/google-ads-guide/): Enhanced Conversions setup and optimization - [GA4 Server-Side Tracking](https://www.tracklution.com/learn/server-side-tracking/ga4-guide/): Google Analytics 4 server-side implementation - [Facebook Server-Side Tracking](https://www.tracklution.com/learn/server-side-tracking/facebook-server-side-tracking-guide/): Meta Conversions API setup - [Shopify Server-Side Tracking](https://www.tracklution.com/learn/server-side-tracking/shopify-guide/): Shopify integration guide - [Meta Conversions API vs Meta Pixel](https://www.tracklution.com/learn/conversion-tracking/conversions-api-vs-meta-pixel/): Server-side CAPI compared to client-side pixel - [Offline Conversion Tracking](https://www.tracklution.com/learn/conversion-tracking/offline/): Tracking conversions from CRM, payment, and backend systems - [Stripe Conversion Tracking](https://www.tracklution.com/learn/stripe-conversion-tracking/): Tracking Stripe payments as ad conversions ## Supported Ad Platforms - [Google Ads](https://www.tracklution.com/server-side-tracking/google-ads/): Enhanced Conversions via server-side API - [Facebook / Meta](https://www.tracklution.com/server-side-tracking/meta/): Conversions API integration - [TikTok](https://www.tracklution.com/server-side-tracking/tiktok/): TikTok Events API integration - [LinkedIn](https://www.tracklution.com/server-side-tracking/linkedin/): LinkedIn Conversions API - [Snapchat](https://www.tracklution.com/server-side-tracking/snapchat/): Snapchat CAPI - [Pinterest](https://www.tracklution.com/server-side-tracking/pinterest/): Pinterest CAPI - [Bing / Microsoft Ads](https://www.tracklution.com/server-side-tracking/bing-microsoft-ads/): Microsoft UET server-side tracking - [Reddit](https://www.tracklution.com/server-side-tracking/reddit/): Reddit Conversions API - [Klaviyo](https://www.tracklution.com/server-side-tracking/klaviyo/): Server-side event forwarding for email and SMS attribution - [CM360](https://www.tracklution.com/server-side-tracking/cm360/): Campaign Manager 360 Conversions API - [Adform](https://www.tracklution.com/server-side-tracking/adform/): Adform Pixel and Conversion API - Additional platforms can be connected via [Custom / Affiliate Connector](https://www.tracklution.com/docs/custom--affiliate-connector.md): Webhook and server-to-server delivery to any external system ## Supported Data Sources - [Shopify](https://www.tracklution.com/server-side-tracking/shopify/): Native Shopify integration - [WooCommerce](https://www.tracklution.com/server-side-tracking/woocommerce/): Native WooCommerce integration - [WordPress](https://www.tracklution.com/server-side-tracking/wordpress/): WordPress plugin - [GA4](https://www.tracklution.com/server-side-tracking/ga4/): Google Analytics 4 server-side tracking - [Stripe](https://www.tracklution.com/stripe-conversion-tracking/): Stripe payment tracking ## Solutions - [For Advertisers](https://www.tracklution.com/solutions/for-advertisers/): Improving ROAS through better conversion data - [For Agencies](https://www.tracklution.com/solutions/agencies/): Multi-client management and partner program - [For Developers](https://www.tracklution.com/solutions/developers/): Technical integration and API documentation - [For E-Commerce](https://www.tracklution.com/server-side-tracking/ecommerce/): E-commerce conversion tracking - [For SaaS](https://www.tracklution.com/server-side-tracking/saas/): SaaS conversion and trial tracking - [For Affiliates](https://www.tracklution.com/server-side-tracking/for-affiliates/): Affiliate conversion tracking - [Compliance](https://www.tracklution.com/solutions/compliance/): GDPR and privacy compliance ## Comparisons - [Tracklution vs Stape](https://www.tracklution.com/server-side-tracking/tracklution-vs-stape/): Feature and pricing comparison - [Tracklution vs Taggrs](https://www.tracklution.com/server-side-tracking/tracklution-vs-taggrs/): Feature and pricing comparison - [Tracklution vs Self-Hosted sGTM](https://www.tracklution.com/server-side-tracking/tracklution-vs-sgtm/): Managed platform vs self-hosted server-side GTM - [Stape Alternatives](https://www.tracklution.com/learn/stape-alternatives/): Overview of server-side tracking alternatives ## Performance Marketing - [Marketing Spend Optimization](https://www.tracklution.com/learn/performance-marketing/spend-optimization/): Framework for optimizing marketing budgets and improving ROAS - [PPC Optimization](https://www.tracklution.com/learn/performance-marketing/ppc-optimization/): Improving pay-per-click campaign performance - [Profit on Ad Spend (POAS)](https://www.tracklution.com/learn/performance-marketing/poas/): Using profit data instead of revenue for bidding optimization - [Digital Marketing Analytics](https://www.tracklution.com/learn/performance-marketing/digital-marketing-analytics/): Guide to marketing analytics and measurement - [Cookieless Tracking Solutions](https://www.tracklution.com/learn/cookieless-tracking/solutions/): Approaches to tracking without third-party cookies ## Product - [Pricing](https://www.tracklution.com/pricing/): Plans and pricing - [Privacy and Security](https://www.tracklution.com/privacy-and-security/): Data handling, SOC2, ISO27001, GDPR, and CCPA compliance - [Success Stories](https://www.tracklution.com/success-stories/): Customer results and case studies - [Free Tracking Audit](https://audit.tracklution.com/): Audit your current tracking setup and identify data gaps - [Impact Calculator](https://www.tracklution.com/impact-calculator/): Estimate recovered conversions and revenue impact - [About Us](https://www.tracklution.com/about-us/): Company background ## Optional - [Change Event Mappings](https://www.tracklution.com/docs/change-event-mappings.md): In the Settings tab of your tracking container, the Standard and Custom Events table gives you a full overview of all current event mapping… - [Double Server for the Same Website](https://www.tracklution.com/docs/double-server-for-the-same-website.md): Using GTM to track data from the same website with two servers If you want to set up two data servers for your website for whatever reason,… - [Safari click ID removal recovery](https://www.tracklution.com/docs/safari-click-id-removal-recovery.md): alt text Safari’s update and why it matters There’s been a lot of discussion about Safari removing ad click identifie… - [Google Tag Manager – Triggers and Variables](https://www.tracklution.com/docs/google-tag-manager-%E2%80%93-triggers-and-variables.md): Triggers: for events Using the Tracklution Template in Google Tag Manager, each event has its own tag, and each tag need at least one trigg… - [Advanced Deduplication: Event ID](https://www.tracklution.com/docs/advanced-deduplication-event-id.md): All events can now be deduplicated using the event ID parameter You can now prevent duplicate events by using the event ID parameter. - [Advanced eCommerce Product ID Linking](https://www.tracklution.com/docs/advanced-ecommerce-product-id-linking.md): How the System Chooses Which Product ID to Send When you collect product information in your events to send to your analytics or ad platfor… - [Block Unwanted Events](https://www.tracklution.com/docs/block-unwanted-events.md): Use Event Block Rules to exclude specific events When you want to exclude website traffic from being tracked in your server side container,… - [Content Security Policy (CSP)](https://www.tracklution.com/docs/content-security-policy-csp.md): After DNS is configured for tralut.website.com then the content security policy (CSP) headers file needs the https://tralut.website.com URL… - [Create / Transform Events Server-Side](https://www.tracklution.com/docs/create--transform-events-server-side.md): Event Creation Rules let you automatically create or transform tracking events based on data arriving in Tracklution without changing your… - [New vs Returning Customer](https://www.tracklution.com/docs/new-vs-returning-customer.md): Tracklution tracks whether a converting visitor is a new or returning customer and makes this data available across your tracking setup. - [Magic: Automatic Event Detection](https://www.tracklution.com/docs/magic-automatic-event-detection.md): alt text What Is Magic? - [Install Website Tracking with BigCommerce](https://www.tracklution.com/docs/install-website-tracking-with-bigcommerce.md): Create a webhook to send data to your server To create a webhook to send data to your server: 1. - [Export events as CSV](https://www.tracklution.com/docs/export-events-as-csv.md): How to export events as CSV from the Dashboard You can download events as CSV from the Dashboard if you need to make reports, debug, cross… ## Contact - [Support email](mailto:support@tracklution.com) - [Knowledge base](https://support.tracklution.com) - [About Us / Contact](https://www.tracklution.com/about-us/) ## Discovery - [Sitemap](https://www.tracklution.com/sitemap.xml) - [Full LLM documentation](https://www.tracklution.com/llms-full.txt) - [Doc index (JSON)](https://www.tracklution.com/docs.json) - [Agent install protocol (markdown)](https://www.tracklution.com/agent-install.md) - [Per-client install recipes (JSON)](https://www.tracklution.com/api/install-recipes/) - [Service directory](https://www.tracklution.com/.well-known/tracklution.json) - [OpenAPI spec](https://www.tracklution.com/openapi.json)