---
title: "Google Tag Manager – Individual and Custom events"
description: "Individual and Custom events To add your own individual or custom Tracklution events in Google Tag Manager, start by installing the Tracklution template for Google Tag Manager. Go to the Templates tab in Google Tag Manager and click Search Gallery . Search 'tracklution' for the Tracklution template by tracklution and click Add to workspace . Proceed to approve and install this template. To add your event, go to the Tags tab in Google Tag Manager and click New . Click Tag Conf…"
slug: "google-tag-manager-–-individual-and-custom-events"
category_slug: "tracking-guides"
category_name: "Tracking Guides"
order: 3000000043
published_at: "2025-09-30T11:49:39+00:00"
updated_at: "2026-04-16T12:41:51+00:00"
language_code: "en-US"
tags: []
---

## Individual and Custom events

To add your own individual or custom Tracklution events in Google Tag Manager, start by installing the Tracklution template for Google Tag Manager. Go to the **Templates** tab in Google Tag Manager and click **Search Gallery**. Search 'tracklution' for the Tracklution template by tracklution and click **Add to workspace**. Proceed to approve and install this template.

To add your event, go to the **Tags** tab in Google Tag Manager and click **New**. Click **Tag Configuration** and select **Tracklution**. Now you can define the event you want to track under Event Name. For custom events, choose **Custom...** and write the name of your custom event. Add your Tracklution container ID and domain, and then any other information you want to include with the event.

You'll need to add your own **Triggers** and **Variables** in Google Tag Manager. [Click here to learn more about triggers and variables](https://support.tracklution.com/kb/article/42/google-tag-manager-%E2%80%93-triggers-and-variables).
<section class="warning-box">With the template, you do not need a separate tag for the Tracklution Mainscript.</section><section class="info-box">If you are adding multiple individual or custom events, it is a good idea to copy an already configured tag and just change the event name and details.</section>
## Combined setup with Shopify or WooCommerce 

If you have installed Tracklution via Shopify App or the WooCommerce plugin, but a certain event require a custom triggering setup, or if you just want to add additional events, a good example is to use the Tracklution Template in Google Tag Manager for additional custom Tracklution events.