---
title: "About Connectors"
description: "Connectors are used to send the data collected from your website to the specific Ad Platforms and Analytics platforms you choose. We currently provide Connectors for: Google Ads Google Analytics 4 LinkedIn Ads Meta Ads (Facebook and Instagram) Snapchat Ads TikTok Ads Microsoft Ads Pinterest Ads Adform We are also developing Connectors for other services and will be adding them to the list. How to use the Connectors Watch a video guide alt text{height=315 width=560} <section c…"
slug: "about-connectors"
category_slug: "data-destinations"
category_name: "Data Destinations"
order: 5000000019
published_at: "2025-08-13T04:37:57+00:00"
updated_at: "2025-08-19T09:09:17+00:00"
language_code: "en-US"
tags: []
---

Connectors are used to send the data collected from your website to the specific Ad Platforms and Analytics platforms you choose. We currently provide Connectors for:

- Google Ads
- Google Analytics 4
- LinkedIn Ads
- Meta Ads (Facebook and Instagram)
- Snapchat Ads
- TikTok Ads
- Microsoft Ads
- Pinterest Ads
- Adform

We are also developing Connectors for other services and will be adding them to the list.

## How to use the Connectors

##### Watch a video guide

![alt text](video:https://www.youtube.com/watch?v=hvVufeh1b6c?feature=shared){height=315 width=560}
<section class="warning-box" style="text-align: start;"><span style=" font-family: Inter; font-size: 14px; font-style: normal; font-weight: 400; text-align: start; text-indent: 0px; white-space: normal; display: inline !important; float: none;">Before you use the Connectors, it is important that you have installed tracking on your website. If Tracklution does not track any events, it can't send the events to the Connectors.</span></section>
After finishing the installation for your Tracking Container, you will see the available Connectors on your Tracking Container's page.

Select the Connector you want to use and add the relevant information required.

![Screenshot 2025-08-13 at 7.34.57](https://support.tracklution.com/kb/attachment/article/19/inline?token=eyJhbGciOiJodHRwOi8vd3d3LnczLm9yZy8yMDAxLzA0L3htbGRzaWctbW9yZSNobWFjLXNoYTI1NiIsInR5cCI6IkpXVCJ9.eyJpZCI6IjM2Iiwib3JnaWQiOiIxNDc3OCIsImlzcyI6InN1cHBvcnQudHJhY2tsdXRpb24uY29tIn0.tePub_dLrsw6JwyHJ_X0HPQSsaDp83tf9jf26DaVJ5E)  
  
For example, if you want to send data to Facebook/Meta Ads, you will need to provide your Meta Pixel ID and Meta Access Token. After setting these up, click "Save" and your configuration will be used to send data to Facebook/Meta Ads.

## ![Screenshot 2025-08-13 at 7.35.33](https://support.tracklution.com/kb/attachment/article/19/inline?token=eyJhbGciOiJodHRwOi8vd3d3LnczLm9yZy8yMDAxLzA0L3htbGRzaWctbW9yZSNobWFjLXNoYTI1NiIsInR5cCI6IkpXVCJ9.eyJpZCI6IjM3Iiwib3JnaWQiOiIxNDc3OCIsImlzcyI6InN1cHBvcnQudHJhY2tsdXRpb24uY29tIn0.aI95fd0ZVBQccbn8ifqXCAFrkkOH79CzIgsdQuL4m70)

## Troubleshooting

Issues with a connector? Visit our [Troubleshooting and FAQ](https://support.tracklution.com/kb/article/32/troubleshooting-and-faq) to find answers to most common issues for each connector.